药品市场营销

方法：分析处方药品和非处方药品的服务特性，并介绍药品市场营销的新观念&服务营销的发展及应用。

METHODS : The service characteristics of both prescription drugs and over-the-counter ( OTC ) drugs were analyzed and new conceptions in pharmaceutical marketing such as the development and application of the service marketing were introduced as well .

由于医药市场的营销环境对医药组织的市场营销有着特别大的影响，因此论文从微观和宏观两个方面分析了我国OTC药品市场营销环境。

Because the medical market marketing environment on the medical group marketing has a special impact , the paper from both micro and macro analysis OTC products in China market marketing environment .

对药品市场营销中代理环节监督管理的思考

Discussion on the Supervision and Management of Commission Agencies in Drug Market

药监工作人员要准确掌握药品分销市场的现状及发展趋势，抓好药品市场营销中代理环节的监督管理。

The supervision and management on the drug market should be strengthened on the basis of current situation and the developing trends of drug distribution .