社会责任广告
社会责任广告-
媒体的社会责任与广告营销
Media 's Social Responsibilities and ADs ' Marketing
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广告在实现其经济目的的同时，也承担着重要的社会伦理责任。强调广告的社会伦理责任是和谐社会思想道德建设的需要，是树立良好的企业形象的需要。
It is necessary to stress the social and moral duty of advertisement in constructing a harmonious society and setting a good image for an enterprise .
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由于广告的相关法律法规不完善，广告主体缺乏法律意识和社会责任感，虚假广告发布的媒体越来越广泛，且出现了高层化倾向；
On account of the imperfect advertising laws , and the shortage of the lawful consciousness and the sense of social responsibility in the advertising subjects , the media releases deceptive advertising and more and more extensive , and their layer is higher and higher ;