目的地品牌化

国外旅游目的地品牌化内涵研究综述

Review of the Connotation of Overseas Tourism Destination Branding

都市旅游作为重庆旅游业发展的三大品牌之一，具有广阔发展前景，目的地品牌化正是重庆都市旅游发展的必由之路。

The city tourism is one of the three greatest brands of tourism development , and has the vast development prospects . Destination branding is the only way of Chongqing city tourism development .

旅游目的地品牌化及其品牌杠杆力探析

An Analysis of Branding Tourism Destination and Its Leverage

依据实物商品3类品牌形象概念（功能性、经验性、象征性）创造的基本原理，结合旅游经历的特殊性，对旅游目的地进行品牌化。

According to the basic theories of creation of the three kinds of brand images ( functional ? experiential ? symbolic ) and the peculiarity of tourist experience , branding tourism destination is discussed and analyzed .