农业品牌化

休闲农业品牌化发展初探

The Beginning Researches on the Leisure Agriculture Brand Development

农业品牌化是社会发展的必然趋势，是提升农产品竞争力的主要途径，也是闽北现代农业发展的必由之路。

Establishing agricultural brand is an inevitable trend of social development , an important way of promoting the competitiveness of agricultural products and is the only way to promote the development of modern agriculture in northern Fujian .

在农业品牌化竞争时代，推进农民专业合作社品牌培育不仅有利于农民专业合作社有效破解自身发展难题，而且有助于实现农民持续增收、农业持续增效。

In the competitive age of agricultural brands , advancing the brand cultivation of farmer specialized cooperatives is not only beneficial for farmer specialized cooperatives in Fujian to solve the problems in development effectively , but is helpful in increasing farmers ' incomes and agricultural profits .

简要回顾了西方品牌理论发展历程，以及综合阐述了我国学者基于国情对农业农产品品牌化战略的研究成果。

This paper briefly reviews the development of the brand theory in the West , as well as a comprehensive picture of the study achievement based on China 's particular reality in brand strategy of agriculture and its products .

农业推广运作机制缺少活力；农业产业化与品牌化经营都是市场经济和工业化的产物，这是二者连结的基础。

The competition of agricultural product market is further more severe . The difference of agricultural product was manifested .