旧媒介

纵览大众传播媒介的发展历史，在每次新媒介诞生并与旧媒介并列的交叠关头，始终存在着一种新瓶装旧酒的现象。

Overview of the development of mass media history , the birth of each new media and old media side by side with the overlap juncture , there is always a kind of " old wine in new bottle " phenomenon .

随着媒介技术的发展和全球化进程的加剧，在过去十年中，新媒介的发展及其对社会文化的影响与渗透，己远远超出过去50年至100年当中旧媒介对社会的影响。

With the development of media technology and the globalization process intensified in the past decade , the development of new media and its impact on social and culture , have far exceeded which the old media impact on the community in the past 50 to 100 years .

媒介补救理论认为，一种新媒介的出现总是对旧媒介的补救。

According to the theory of the medium remedy , the appearance of a new medium is always the remedy for the old one .

这也算是新世界与旧世界、新媒介与老媒介交相辉映吧。

A new world-old world ; new media-old media sort of thing .

中国电视剧应合理发挥新媒体优势，把握受众审美期待，并不断整合旧媒体，推动媒介联动传播，实现传播价值的最大化。

Chinese TV dramas should make good use of the advantage of new media , grasp the aesthetic anticipation of the audience , integrate the old media , achieve the spread of media linkage and create a harmonious communicative environment to obtain the maximum value of communication .