整合传播

凸显核心价值的品牌整合传播，有利于提升品牌的市场竞争力。

The integrated communication to protrude the core value of brand helps to promote the market competitiveness of the brand .

再次，文章分别从品牌推广、整合传播、渠道管控及多样化价格等角度给景区制定了详细的营销开发策略。

Again , the paper makes a detailed marketing strategy development from brand promotion , integrated communication , chanels , price control and diversification perspective to the area .

本文选择了宝洁“SK-II”事件和“高露洁事件”这两个典型的危机事件案例，来分析整合传播在危机事件中的具体运用。

This paper chooses typical crisis cases of " SK-II " and " Colgate " to analyze that how the integration communication is applied concretely .

整合传播&网络时代科技文献检索工具的本质特征

Integrated Communication-Essential Features of Search Tool for Scientific Literatures in Network Era

同时应选择适当的媒体组合和宣传方式，实施整合传播；

Simultaneously chooses appropriate media combination and drumbeating method to perform integrated advertising .

第四章是具体的品牌塑造策略，包括品牌如何命名、品牌形象塑造以及整合传播策略；

LtdChapter four is brand mold strategy , including brand-setting , brand-naming and brand-application .

高校宣传中的校园媒体整合传播研究

Research on Campus Media Integration and Communication in the Publicity of Universities and Colleges

形象策略重在树立西部航空形象，整合传播注重广告的价值和媒体选择；

Image strategy can emphasize and promote Western Aviation by means of advertisements and multi-media .

品牌形象的整合传播策略

IMC Strategy for Brand Image

对现代信息技术应用于整合传播教学的全过程，进行了系统的解析和研究。

It also systematically analyzed the whole procedure of modern information technology applied to conformity communication teaching system .

突出网络广告设计与制作，并形成实战性的品牌整合传播能力。

This program attaches much importance to advertising design and creating , and forms the practical brand name spreading ability .

公司创立于2007年，目前已经成长为中国最具发展潜力的专业整合传播集团之一。

The company was founded in2007 , and has grown up one of the most potential professional global groups in China .

全国对外宣传工作会议高校宣传中的校园媒体整合传播研究

A national conference on publicizing China overseas Research on Campus Media Integration and Communication in the Publicity of Universities and Colleges

在促销策略中，公司应选择适当的媒体组合和宣传方式，实施整合传播。

In the promotion strategy , companies should select an appropriate combination of media and publicity approach , the implementation of IMC .

采取公益广告利用传统媒体与新媒体进行整合传播的发展策略。

Third , adopts the public service advertising carries on the conformity dissemination using the traditional media and the new media the development strategy .

品牌聚合传播是品牌整合传播的补充和升华，品牌主需在做好搜索引擎品牌信息推荐基础之上，根据网络返回给品牌主的信号进一步做好品牌的聚合传播。

The brand needs to do a good job based on search engine brand information recommendation , and then do better about aggregation communication according to the feedback signal of network .

在发挥自身话语权的基础上，弥补互动性差的短板，扫除传播的受众盲区，为广告主提供全方位的整合传播方案。

On the basis of discourse right , makes up the shortcomings of bad interactivity , eliminates the dead zone of audience on transmission , provides advertises integrated scheme of transmission from all position .

针对不同的受众群体有针对性的配备传播主体、整合传播内容、进行媒介选择，采取不同的传播策略，以期实现各传播要素的整合与优化配置，提高传播效率。

It indicates to allocate corresponding communication subjects , concordance communication contents and select medium accordingly to the different audience groups , to realize the integration and optimal configuration among different communication elements and thus , to increase the efficiency of communication .

近年来，随着传统传播方式电视广告的过渡膨涨，曾经以此作为品牌建设的有力武器，如今变得影响力极速下降，因此要研究新的营销整合传播方案。

In recent years , television advertisement as a traditional communication mode which once was the powerful weapon to brand build , now along with excessive dilation had been reduce its influence quickly , therefore we need research new marketing integration communication scheme .

CT公司的营销策略突出客户化定制的品牌形象，以新兴的中小型商业银行和外资银行作为目标市场，进行整合营销传播。

The target market of ATMs of CT Company is small medium commercial banks and foreign banks .

为此，西方学者提出了一种新的营销理论，即整合营销传播理论（IntegratedMarketingCommunication简称为IMC）。

Therefore , some scholars in western countries have come up with a new theory called Integrated Marketing Communication ( IMC ) .

基于SWOT分析的拉萨旅游城市品牌整合营销传播

Integrated Marketing Communication Based on the SWOT Analysis of the Lhasa City Tourism Brand

整合营销传播（简称IMC&integratedmarketingcommunications）是美国唐·舒尔茨（DoneSchultz）教授于二十世纪九十年代提出，并被实践证明为行之有效的一种营销理论。

The theory of Integrated Marketing Communications is raised by professor Done Schultz in 1990s , and proved is a theory of effective .

整合营销传播在SG胶囊市场推广中的应用研究

Study on the Application of IMC in the Marketing of SG Capsule

整合营销传播（IMC）的内核：聚焦于消费者

The Cornerstone of Integrated Marketing Communication ( IMC ): Focus on Consumers

足球、整合营销传播与广告传播&浅议整合营销传播理论（IMC）观照下的广告传播

Football , Integrated Marketing Communication and Ads Communication

总体而言，整合营销传播对于中国是适用的，但不是每个中国企业都必须马上实施IMC规划。

In whole , the IMC is applicable in China but not for every Chinese enterprise .

深刻分析了X分行中间业务存在的问题，并侧重从整合营销传播的角度提出了进一步发展中间业务的创新思路和整合营销策略。

Depth analysis of the X branch of the problems among the business and focus on integrated marketing communication from the perspective of a further development of innovative ideas among the business and integrated marketing strategy .

整合营销传播（简称IMC），其核心思想是将与企业市场营销有关的一切传播活动一元化。

Integrated Marketing Communication acronym IMC , its core idea is to marketing and corporate communication activities related to the unification of all .

在分析基于顾客感知价值的整合营销传播系统的复杂适应性基础上，构建多Agent模型，对单要素传播、多要素传播以及系统的优化进行计算机仿真，结果运行良好，支持了前文的研究结论。

By an analysis of complex adaptive of IMC system based on CPV , this dissertation establishes multi-agent model and simulate the interaction of one-factor and multi-factor communication and the optimization of system . The outcome proves the conclusion of this dissertation .