搜索引擎营销

针对客户内在的需求的定向营销，就是搜索引擎营销最大的竞争优势。

Sells in view of the customer intrinsic demand directional marketing , is the SEM biggest competition superiority .

围绕上述论点，本文从以下四个主要方面展开了论述：1、从搜索引擎营销的概念看，搜索引擎营销本质上就是通过搜索引擎来达到营销的目的。

Looks from the SEM concept , in the SEM essence is through search engine achieves the marketing goal .

SEM即是搜索引擎营销。

SEM is search engine marketing .

SEM（搜索引擎营销）是网站推广的其中一种手段。

SEM ( search engine marketing ) is a website to promote one of the means .

SEO是一种搜索引擎营销指导思想，而不仅仅是对针对搜索引擎的排名情况。

SEO is a search engine marketing , guiding ideology , not just for search engine rankings .

汽车数字营销包括网络广告、营销网站、搜索引擎营销、Email营销、无线营销、博客、社会性网络等形式。

The application of Digital Marketing in auto industry includes Internet advertising , marketing websites , search engine marketing , Email marketing , wireless marketing , blog , social networking and other forms .

seobythesea搜索引擎营销顾问比尔史劳斯基（billslawski）表示，上述谷歌技术可能会削弱新数字媒体公司的竞争力。

Bill slawski , search engine marketing consultant at SEO by the sea , said the Google technology could undercut offerings by new digital media companies .

本文的核心论点是：搜索引擎营销（SEM）其实就是基于关键词搜索的目标客户推广，是目前最有效，针对性最强的网络营销方式。

This article core argument is : at present , the search engine marketing ( SEM ) actually is based on the keyword search goal customer promotion , is most effective , the pointed strongest network marketing method .

随着淘宝的关键词广告平台的功能越来越复杂，广告主业务的变化和数量的增加，由第三方服务公司提供广告主SEM（搜索引擎营销）解决方案的业务模式应运而生。

With the Taobao keyword advertising platform more and more complicated , business changes and the increasing number of advertisers , SEM ( search engine marketing ) business model solutions provided by third-party service companies came into being .

搜索引擎营销的每一个环节都与传统营销理论紧密相联。

Each Search Engine marketing is closed linked with traditional marketing theory .

中国点击网搜索引擎营销效果评价研究

Study on Appraisal of Search Engine Marketing Performance of China Click Website

越来越多的在线零售商正在将其营销重点转向搜索引擎营销。

More and more online retailers are shifting their marketing spending to search engine marketing .

搜索引擎营销模式的分析及其发展趋势

Marketing of search engine and its tendency

图书出版的搜索引擎营销策略

Search Engine Marketing for Book Publishing

本文也各自分析了这两类企业在运用搜索引擎营销时的特点和发展方向。

This paper also analyzed the characteristics and development direction in the course of using SEM respectively .

他在上海创建了达闻营销，这是中国搜索引擎营销行业的先驱，T。

Prior to co-founding Darwin Marketing , a Shanghai based pioneer in China 's search engine marketing industry , T.

其中，国内的文献主要从搜索引擎营销策略、搜索引擎营销评估以及企业应用现状的角度进行研究。

The research angle of domestic literature is mostly search engine marketing strategies and the measurement of search engine marketing .

你需要一个公司，这是积极的参与者，在搜索引擎营销战役，而不仅仅是一个信息采集。

You need a company that is actively participant in your search engine marketing campaign , not just an information gatherer .

为使搜索引擎营销的效果最大化，应注意两种推广模式的有机结合。

In order to cause SEM the effect maximization , should pay attention two kind of promoted patterns the organic synthesis .

采用这种办法，在搜索引擎营销，那里的广告是基于搜索引擎的关键字，用户输入的。

This approach is used in search marketing , where the advertisements are based on search engine keywords entered by the user .

同时通过对搜索引擎营销的基本原理，特点，现状进行详细的论述，总结出目前搜索引擎营销的发展模式。

At the same time it sums up its current model by discussing the basic principles , characteristics , status detail of it .

通过对一些搜索引擎营销案例的分析，总结出了搜索引擎的营销原理和盈利模式；

Pass a rightness some search an engine marketing a case of analysis , summary search marketing principle and earnings mode of engine ;

文章第二部分对关于搜索引擎营销的国内外研究现状进行了梳理。

In the second part of the article , the author sorts the research situation about search engine marketing of domestic and foreign .

搜索引擎营销，就是根据用户使用搜索引擎的方式，利用用户检索信息的机会尽可能将营销信息传递给目标用户。

Search Engine Marketing is the strategy that transferring marketing information to the target users as much as possible when the Search Engine was used .

因此作者希望通过本文，读者能够对搜索引擎营销的相关理论有一个基本的了解。

The author of the article hopes that readers can have a basic understanding of the concept , strategies and applications of search engine marketing .

丹尼尔斯国际管理公司为我们提供了全面的营销服务，包括搜索引擎营销，会员群体营销，和社交网络管理。

Daniels Worldwide Management provided a comprehensive set of solutions for Delphi Glass , including Search Engine Marketing , Affiliate Marketing Programs and Social Media Management .

本文通过一个公司的案例，剖析目前企业在实施搜索引擎营销的过程中，可能会遇到的问题。

And then through the analysis of a company M , the author wants to demonstrate the current situation of the implementation of search engine marketing in companies .

近年来，搜索引擎营销有了飞速的发展，使得对于搜索引擎营销效果评价的需求日益迫切。

In recent years , the search engine marketing has an astonishing development , and requires for appraisal of Search engine marketing performance get more and more urgent .

本文首先针对搜索引擎营销的典型模型进行对比分析，重点介绍了搜索引擎营销中免费登录分类目录、付费登录分类目录、关键字广告和搜索引擎优化这四种搜索引擎模式。

Four types of search engine models were discussed in the paper , including the Free login classified catalogue , Pay login classified catalogue , keyword advertising and SEO .

借鉴中外研究成果，综合运用市场营销学、信息检索技术等理论知识，对搜索引擎营销的理论进行了全面的研究。

Research on the search engine and search engine marketing by using the experience of other countries for reference , marketing science , information retrieval technique , computer science , etc.