营销思维

而我国的药企对OTC药品的市场运作普遍比较陌生，OTC药品的营销思维方式与处方药有很大的不同。

Many of our Chinese pharmaceutical enterprises are not familiar with OTC drugs marketing . Because there are immense differences between Rx marketing and OTC marketing .

运营部和市场部致力于用新的营销思维和活动不断开拓市场。

The Operations and Marketing Departments aim to develop new marketing ideas and events .

论政府在区域发展中的营销思维

On Government 's Marketing Thoughts about Regional Developing

随着报业市场化水平不断提高，以读者为中心的发行营销思维逐步确立。

The circulation marketing thought that takes reader as center has been established gradually , along with the press market-oriented improving .

企业营销思维和策略运用于城市形象，对城市形象进行营销是吸引资金、人才等流向城市的重要方法。

Corporate marketing thinking and strategy applied to the city image has become key ways to attract capital and talent flowing to the city .

营销新思维：利润差异化营销

New Thinking in Marketing : Profitable Differential Marketing

文章就这些营销新思维的内涵、思想、应用等进行了分析、解读。

This paper analyses and interprets the connotation , ideas and implication of these new marketing concepts .

解读营销新思维

Interpreting New Marketing Concepts

近年来，一些营销新思维如概念营销、绿色营销、权力营销、情感营销、体验营销等在中国已经被许多企业所运用，并产生了很好的效果。

Recently , some new marketing concepts such as Concept Marketing , Green Marketing , Executive Power for Marketing , Emotion Marketing and Experience Marketing have been widely applied by many enterprises in China with perfect effects .

市场营销与系统思维

Marketing and Systemic Thinking

长尾理论是一种指导服装企业自身定位以及营销策略的思维方式。

The Long Tail is a way of thinking that conduct the self position and marketing strategy of garment enterprises .

公共关系作为商业银行市场营销的新思维，亟待商业银行公共关系咨询人员深入发掘和大力推广。

Being a new thought for commercial bank marketing , public relationship deserves to be further explored and broadened by the public relationship counsel personnel of commercial bank .

对如何提高高速公路运营企业服务质量的问题进行了分析，提出了运用内部营销管理的思维模式来促进员工提高服务质量的积极性和主动性的建议。

This paper makes analysis on how to improve the service quality of superhighway enterprises , and put forward the suggestion of promoting the activity of the workers to improve the service quality by using the thinking mode of utilizing the internal marketing management .

本文旨在探讨如何在大规模定制生产理论下依据菲利普？科特勒对大规模定制营销的理论思维，来构建大规模定制营销模式，并以旅游业为例予以实证分析。

The purpose of this article is to constructs mass customized marketing mode under the mass customized production theory according to the thought of mass customized marketing theory by Philip Kotler , and take the tourism as an example to make an empirical analysis .