寄生营销
- 网络ambush marketing;parasitic marketing
寄生营销-
但是，20世纪后期在体育赞助中广泛出现的寄生营销严重地损害了赞助商的利益，并进一步损害了体育产业的发展。
The widely arisen ambush marketing in late 20th century , however , badly damage the interests of sponsor and , as a result , more damage to the development of sports industry .
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作为一种寄生于媒体的营销方式，植入式广告事实上已经有超过半个世纪的历史。
As a way of marketing with media , product placement has been more than half a century of history .