积分营销

为此，各种营销理念层出不穷，从4P营销、4C营销到服务营销及忠诚营销、积分营销等等。

For this reason , various marketing ideas emerge in an endless stream , from 4P marketing , 4C marketing to the service marketing and loyal marketing , marketing of total mark , etc.

基于客户分布的积分营销预算方法

Method of marketing budget based on customers distribution

固网运营商积分营销方案设计

Integral marketing design for Fixed-line Operators

通过对已开展积分营销的三个行业的研究，总结出积分营销的总体特征。

According to the researches on three industries that have developed integral marketing , we summarize the characteristics .

结合已有的分析结论，设计出固网运营商积分营销的决策流程和营销策略。

This paper synthesizes conclusions above , and designs a set of decision process and marketing strategy of integral marketing fitted for fixed-line operators .

积分营销作为各种营销手段中的一种，在各行各业中受到广泛的应用且效果显著。

Total mark marketing as one of various marketing means , receive extensive application of all trades and professions and the result is prominent .

基于目前我国电信运营商先后开展积分活动的现状，针对固网运营商提出了一套积分营销方案设计理论。

Based on the actuality that Telecoms Operators develop integral activities successively , this paper advances a set of theories for integral marketing design , which aims at the fixed-line operators .