企业利用事件来造势或借势的事件营销，往往借用炒作的手段，创造具有新闻价值的轰动效应，从而吸引消费者的眼球。
Enterprises use the event to " create " or " borrow " event marketing , often uses the means of " speculation ", creating newsworthy sensation , so as to attract the attention of consumers .
借势营销