客户生命周期理论

应用客户生命周期理论进行客户关系管理

Application of Life Cycle Theory in Customer Relationship Management

最后通过实证研究对模型的有效性进行评估，结合客户生命周期理论分析核心客户健康度偏低的原因，提出了客户保有策略。

Finally , the validity of the model is presented through empirical research . Combined with the customer life cycle theory , the customer retention strategies are proposed by analyzing the reasons of core customers ' low health degree .

本文首先分析了包括客户关系管理理论、客户生命周期理论以及客户价值理论在内的客户生命周期价值的相关理论基础。

At first , the paper illustrates the theory framework correlated with CLV , including CRM theory , customer lifecycle theory and customer value theory .

然后，从关系营销理论、大客户营销理论、客户全生命周期理论对本研究的理论基础进行了综述，构建了理论框架。

Then , from the aspects of theory of relationship marketing , major customers marketing theory , customers total life cycle theory , theoretical basis of this theory research are reviewed and constructs the theoretical framework .

在总成本最优化的思想指导下拓宽物流成本的概念，分析了物流客户服务成本的形成过程，并运用客户生命周期理论和有关方法，探索性地提出了估算物流客户服务成本的两个理论模型。

The concept of logistics cost is enlarged under the thought of minimizing the total cost . The form process of logistics consumer service cost is analyzed , and through using consumer lifecycle theory and relevant methods , two theoretical models are explosively developed to evaluate logistics consumer service cost .