二是，定向于市场和消费行为的生态旅游概念。该观点将生态旅游作为一种旅游产品向市场推销，倡导向旅游者提供没有或很少受到干扰和破坏的自然和文化旅游环境。
Second , the market-and-consumption-oriented ecotourism , which promotes ecotourism to the market as a tourism product , offering the tourists hardly or rarely blemished natural or cultural tourism environment .
定向消费