媒体集团化

对此，我国期刊业不仅要提升自身品牌经营、发行和广告经营水平以增强主业的核心竞争力，而且有必要借鉴发达国家的经验，走跨媒体扩张和集团化发展道路。

China 's periodical publishing industry should not only improve the core competitive power lying on management of brand-mark , distribution and advertisement , but also absorb effective experiences of developed countries such as cross-media development and conglomeration development .

电视媒体产业化、集团化以后，电视台向频道制方向发展，多频道同时播出，各频道的分工与定位逐步形成。

After TV media is industrial and collectivized . The TV station has been developing towards professional channels . The conditions of each channel broadcasts at once , the division of function to each channel and localization gradually come into being .

媒体的企业化经营管理是目前经济全球化、媒体集团化的趋势下媒介经营管理研究方向的核心问题。

Accompanied with the economic globalization and media grouped trends , the corporation management of media company has become the core feature of media management .

本文对媒体合作与媒体竞争的关系作了阐述，探讨了媒体合作的具体方式，并由此分析了当前我国媒体集团化的趋势及部分现实问题。

With its elaboration of the relations between the cooperation and competition of media organizations , the author of this article approaches the specific ways to the media cooperation , and analyzes the trends of Chinese media conglomeration and some problems in their practices .