品牌资源管理

利用三企业良好的品牌资源和管理团队，建设新基地，发挥协同效应，实现资源共享和集约化经营。

Good brand resources and management teams of three enterprises are utilized to build the new base , give play to the effect and realize the resource-sharing and intensive management .

信息、技术、品牌等无形资源的管理在现代社会中的作用越来越重要。

Intangible resources such as information , technology and brand also play an increasingly important role in modern society .

非资本要素包括技术、品牌、市场资源、管理能力和企业文化等无形资产。

These element mainly involve enterprises ' intangible assets eg. technology , brand , market resource , managerial skill and corporate culture , etc.

在职能战略方面，应从品牌建设、人力资源管理、多样化融资等方面为业务战略提供支持。

The functions of the strategy are including brand building , human resources management , diversification of financing and other areas which to support business strategy .

为确保战略的有效实施，本文的最后一章从产品开发、品牌营销、人力资源管理和制度创新等方面提出了具体的战略实施对策。

In order to ensure the effective implementation of the strategy , the last chapter of this dissertation also suggests detailed strategy implementation countermeasure in the aspects of production development , brand marketing , human resource management , etc.

在竞争战略的实施上，提出当代集团应在产品差异化、营销差异化、品牌建设、人力资源管理及开拓新的融资渠道等方面做好工作，以保证战略的有效实施。

With regard to the implementation of competition strategy , it is advised that the Group should commit itself to differential product and sale mode , brand construction , human resource management and financing channel exploiting , so as to ensure the strategy to be implemented effectively .

最后，提出公司实施战略的保障措施，包括信息化、品牌化，人力资源管理与开发、管理制度创新、企业文化塑造等几个方面去保障公司发展战略的实施效果。

Finally , this paper propose the safeguard measures , including the informationization , the brand , the human resources management and the development , the control system innovation , the enterprise culture and so on , which can make the company strategy have a good implementation effects .