品牌识别系统

市场竞争环境不断变化，企业要得到生存和发展，就必须加强品牌的竞争力，规划企业品牌识别系统是企业建立强势品牌的重要手段。

To survive from the continuous change of market competition , and get a development , it is of high importance for an enterprise to enhance the brand competition . One important mean for enterprise to build strong brands is to program a brand identity system .

明确大赛品牌文化，设计大赛品牌符号，优化功力比赛，形成大赛品牌识别系统；营销大赛品牌，得到目标顾客认同；建立有效的武术功力大赛品牌管理组织。

Clear series brand culture , design contest brand symbol , optimize capability game , forming series brand identity system , Marketing competition brands , get targeted customers approval ; To establish an effective function of wushu competition brand management organizations .

logo是构成品牌识别系统的重要组成部分，是服装行业发展的必然需求。

Logo is the essential part in composing the brands identification system and the necessary requirement of the development of the fashion industry .

品牌视觉识别系统的建构

The Construction of Brand Visual Identification System

它表现为两种知识形态：显性知识和隐性知识，学校品牌理念识别系统就是在这两类知识相互作用和相互转换（社会化、外在化、组合化和内在化）的过程中形成的。

Represented by explicit knowledge and intangible knowledge , this system comes into being amid the process of the two kinds of knowledge inter-acting and inter-transforming ( socialization , externalization , combination and intemalization ) .

据报道，某品牌的人脸识别系统在广告中称这种技术的识别率达到了98.3%。

While a brand of face recognition system advertised that recognition rate at 98.3 % .

主要项目：品牌调查评估、策略制定、创意命名、标志设计、企业及品牌识别系统的规划设计（通常所讲的CIS或VI）。

Main item : brand survey assessment , strategic planning , creative naming , logo design , planning and design of corporation and brand identity system ( usually referred to the CIS or VI ) .

在品牌战略方案制定的过程中，首先对衡阳中国国际旅行社的品牌识别系统进行规划，让其核心价值落到实处；

In the course of working out brand strategy , we first map out the brand recognition device of HengYang Branch of China International Travel Agency so as to make sure its values at the core .

沙河乳品公司品牌建设的目标需要从三个方面得以实现：内部管理系统建设、外部沟通系统建设、品牌识别系统建设。

Chengdu Shahe dairy company should build the brand in three aspects : inner management system , external communication system and brand identity system .

如何使品牌识别持久“保鲜”，并随着时代环境的变化产生“自适应”能力&这正是品牌生长识别系统的工作核心。

At its core , the brand growth identification system is all about how to constantly refresh the image of a brand , and enable it to adapt to the ever-changing environment .