品牌关系管理

基于儒家人际关系理论的品牌关系管理研究

Study of Brand Relationship Management Based on Confucianism Human Relationship Theory

品牌关系管理是当今品牌管理的一个全新理念。

Brand relationship management is a new idea of current brand management .

品牌关系管理&营销理论的新发展

Brand Relationship Management : New Development of Marketing Theory

如何实施品牌关系管理。

How to implement brand relationship management . First , the thesis traces back the origin and evolution of brand concept .

因此本文通过对连锁咖啡店的实证分析，可以为企业营销活动，尤其是顾客品牌关系管理，提供一定的借鉴指导。

Therefore , based on empirical analysis of the coffee chain shops , it provides a reference and direction for enterprises marketing activities , especially the management activities of customer relationship .

而本文认为品牌关系的管理，不应该局限在顾客关系的经营上，它应该被广泛的运用到与所有关系利益人互动的管理与监督上。

This article thought the management of brand relations , should not limit in the management which the customer relates , it should be used by the widespread utilization to which interacts with all relational benefit unit at the management and the surveillance .

通过总结其经验和规律，发现其存在的共性问题，并针对问题提出改善建议，完善零售多元服装品牌企业客户关系管理体系。

By summing up the experience and laws , the common problems are discovered . Then , the paper proposes the improvements for the problems and the methods to improve the customer relationship management system of retail " multiple " clothing brand enterprises .

专科医院品牌战略与客户关系管理

Brand strategy of special hospital and relationship between hospital and patient

品牌资产与顾客关系管理绩效&基于中国消费者视角的公司声誉的双重角色剖析

Brand equity and customer relationship performance : The dual roles corporate reputation in perspective of China customers

通过对这些信息展开情感分析，可以实现微博营销、品牌宣传、客户关系管理、舆情监控等。

Analyzing emotion hidden in these information can benefit microblog marketing , branding , customer relationship management and monitoring public opinions .

本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。

This article explores special hospitals how to create and compete their own brand from hospital market condition , brand strategy and how to deal with the relationship between hospital and patient .

在这五个方面中，通过实证研究，得出品牌拥挤度与品牌关系管理模式存在着非线性相关关系。

Through the empirical research , we find the nonlinear correlation between the brand congestions and the brand management models in these five aspects .

企业经营环境迅速、急剧地发生变化，传统的品牌管理越来越显得苍白无力，品牌关系管理因此应运而生。

Management environment which enterprises are facing is changing swiftly and violently , so traditional brand management is becoming more and more invalid and brand relationship management emerges timely .

其次，针对上述研究结论对企业提出了引导消费者归因、加强品牌关系维护及重视消费者投诉等有利于强化品牌关系管理的建议和意见。

At last this paper puts forward three suggestions to the enterprises : to guide consumer attribution , enhance brand relationship maintenance and pay attention to customer complaints .

我国轿车企业品牌管理模式主要来自品牌来源、品牌架构、品牌关系、品牌管理方法和品牌地域等五个方面。

Brand management models primarily come from five aspects , such as brand sources , brand structures , brand relationships , brand management methods , and brand regions .

本文实证研究了国内某一餐饮百强企业的品牌创建实践，侧重考察了其在品牌识别规划和品牌客户关系管理方面的实践。

This article studies the brand practice of one of the top 100 catering enterprises .

第一部分介绍了不同时期和不同角度对品牌的理解，并进一步提出了本文对品牌内涵的理解，接着对传统品牌管理进行了分析，提出了本文的研究重点，即基于品牌关系的品牌管理。

The first part introduced the different time and the different angle to the brand the understanding , proposed this article to the brand connotation understanding , has then carried on the analysis to the traditional brand management , proposed this article research key .