品牌杠杆

她表示：“像金融这样的学科，一向被看作是衡量品牌的杠杆”，而这些学科往往是男性的天下。

" Disciplines such as finance were seen as leverage for the brand , " she says , and these disciplines are dominated by men .

旅游目的地品牌化及其品牌杠杆力探析

An Analysis of Branding Tourism Destination and Its Leverage

品牌延伸，巧借杠杆力

Brand Extend , Depend on Lever Skillfully

品牌延伸，巧借杠杆力试论管理之道在于借力

Brand Extend , Depend on Lever Skillfully On Management by Dint of Other 's Power

不妨将时代视为某种类型的初创企业，或至少是一场携巨额品牌资产进行的杠杆重启。

Consider Time Inc. a startup of sorts , or at least a leveraged reboot with an extraordinary amount of brand equity .

然后通过4个步骤将目的地品牌的核心理念进行合理延伸，利用品牌杠杆力全面撬动区域产业经济。

Then it extends reasonably the core concept of destination brand by four steps and leverages , thus stimulating the regional industry economy by making use of brand levering .

研究证明在一定的条件下，集群品牌能够提升公司品牌在消费者心目中的地位，也就是说企业可以利用集群品牌的次级杠杆效应建立良好的企业形象。

Study have shown that under certain conditions , the cluster-branding could enhance the position of the company in the minds of the consumers , which means that company could use the cluster-branding image as a leverage secondary to establish a good corporate image .