品牌感知度

品牌感知包括品牌知名度和品牌形象。

Brand perception includes brand awareness and brand image .

消费者对品牌知名度、延伸品牌与母品牌的感知契合度、延伸品牌的感知质量、原母品牌形象以及延伸品牌的感知制造难度的评价越高，延伸行为对母品牌形象的稀释作用越小。

If the evaluation of the brand awareness , the perceived fit , the perceived quality of the extension brand , the original parent brand image and the perceived difficulty of the brand extension are higher , the dilution effect on the parent brand image will be smaller .

之后，构建雇主品牌感知的测量体系，探究雇主品牌感知与员工敬业度行为的关系，以最终提出如何通过雇主品牌塑造提升员工敬业度的方法。

After that , construct the measurement system of employer branding perception , explore the relationship between the employer branding perception and employee engagement , to put forward the way how to promote employee engagement by employer branding finally .