品牌分子图
品牌分子图-
品牌组合分子图涵盖了所有影响消费者购买决策方式的品牌，而不管公司是否拥有这些品牌。
The brand portfolio molecule includes all the brands that factor into a consumer 's decision to buy , whether or not the company owns them .
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创建一个品牌组合分子结构图的三个步骤是：第一步，确定应该或不应该包含哪些品牌。
The first step in creating a brand portfolio molecule is to determine which brands should or should not be included .