品牌经理制
- 网络brand manager system
品牌经理制-
本文介绍了品牌经理制的由来与历史以及其在企业发展中所发挥的作用，概括了其带来的优势与弊端。
This article introduces the derivation and history of the brand manager system , as well as its role in the developing enterprise , and summarises its advantages and disadvantages .
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在案例分析部分，本文以交大昂立公司实行品牌延伸战略和建立品牌管理体制（品牌经理制）为个案分析。
In the case study , we examine the practice of ONLY , which implements the Brand Extension and establish Brand Management System .