品牌关系再续
品牌关系再续-
影响品牌关系再续因素的理论性探索
Theoretical Exploration of Factors Affecting the Renewing of Brand Relationship
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专一性也会对品牌关系再续产生影响，但是并不显著。
Specificity also have an impact on the relationship , but not significant .
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品牌关系再续的关键在于重新赢得消费者的信任。
The key to reestablishing brand relationship is to regain the trust of consumers .
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品牌关系再续即指换回已流失的顾客，实现已经发生断裂的品牌关系重新建立。也就是重新建立起消费者与品牌之间的信任和满意关系。
Brand relationship means to reestablish the trust and satisfaction between the consumer and the brand .
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而国内还很少有学者进行品牌关系再续这一领域的研究，相关的理论研究很不够。
Meanwhile , only a few of scholars research in this area resulting in that the relevant theoretical research are insufficient .