品牌关系质量

第二：微博互动通过互动效用间接影响品牌关系质量。

Secondly : interactive weibo by utility indirect influence brand relationship quality .

品牌关系质量本土化模型的建立与验证

Brand Relationship Quality : The Establishment and Validation of an Indigenous Model in China

本研究使用中国消费者&品牌关系质量（CBRQ）量表，从高低两种关系水平情境检验并解释了中外企业品牌资产的差异，识别了国产品牌的局部优势。

Using CBRQ scale , the author explains the differences of brand equity between local brands and foreign brands under two relationship situations high-relationship level and low-relationship level , and identifies the partial advantage of the local brands .

因此，从中国本土社会心理出发建立消费者&品牌关系质量概念模型，并通过实证研究发展测量量表，具有很大的理论和应用价值。

This article presents an empirical study which develops and validates a measurement model of consumer-brand relationship quality based upon Chinese indigenous social-psychology .

第三：品牌关系质量正向影响消费者购买意愿。最后，根据实证研究的结果，对微博互动营销提出了一些比较有意义的建议。

Thirdly : brand relationship quality positively influence on consumer purchase intention . Finally , according to the result of empirical study , the microblogging marketing some more meaningful Suggestions are put forward .

在我国，品牌关系质量比产品相关属性对手机消费者够后行为的影响更大，手机厂商在创建品牌时，就应该注意与消费者互动，争取建立亲密、持久稳定的品牌关系。

In our country , the brand relationship quantity has more effect on the consumers ' post-purchase behavior than product relation attributes . Therefore , while establishing brand , the company should notice the interactive with consumer , finally formate the intimate and stable brand relation .

在此过程中，消费者同购买品牌的关系质量起到了显著的调节作用。

During the process , the quality of relationship between consumer and brand acts as a significant moderator .

品牌形象、关系质量对品牌关系持续性影响研究

The Impact Mechanism of Brand Image and Relationship Quality on Brand Relationship Continuance

品牌关系型态、品牌关系质量与顾客购后行为之间关系的实证研究把巫山作为品牌把品牌做成名牌

The Empirical Study on the Relationship of Brand Relationship Form , Brand Relationship Quality and Customer Post-purchase Behavior

消费者对高科技消费品品牌的认知对其行为倾向的影响是通过品牌关系质量实现的，其中消费者的感知利得和对企业的认知是对关系质量和行为倾向影响最为显著的两个构面。

In consumers ' knowledge , perceived benefit and the cognition to company are the most obvious factors to affect relationship quality and behavior tendency .

品牌依恋依赖维度不能直接影响顾客行为意向，而是通过品牌关系质量对顾客行为意向产生正向影响。

While depending can not directly influence customer behavioral intention , but can indirectly influence customer behavioral through brand relationship quality .