品牌理论

然后运用了定性与定量相结合的方法以及SWOT分析法对齐鲁饭店的经营状况进行了系统分析，在结合品牌理论学习的前提下，采用理论联系实际的方法进行了研究。

Combined theory with practice , the author is using SWOT analytical method , qualitative analysis and quantitative analysis when parsing these materials .

现代营销理论经历了三个发展阶段：从“独特销售主张”到“品牌理论”再到“整合营销传播”（IMC）。

Modem marketing theory has gone through three stages of development : from " USP " to " Brand Theory " and then " IMC " .

品牌理论研究（3）北京中华老字号品牌寿命研究

The Research on Life-span of China Old and Reputable Shops in Beijing

西方零售商自有品牌理论研究综述

A Summary of Research on Retailers ' Private Brand Theory in the West

在西方，品牌理论的系统性研究始于20世纪50年代。

The systematic study of the brand theory began in 1950s in the West .

第一章绪论，内容包括问题的提出、品牌理论文献综述及研究内容；

It consists of three parts : problem raising , brand theory and research finding .

本文运用品牌理论对奢侈品和奢侈品品牌的定义、特征等进行探讨。

This article studies the definition and trait of luxury and luxury brand through brand theory .

随着品牌理论的发展，品牌关系已经成为品牌的本质。

With the evolution of brand theories , brand relation has already become the essence of brand .

以上观点的提出与模型的建立充实了农产品品牌理论，并有一定的实践应用价值。

The above ideas and models enrich the theory of agricultural brand and have some certain practical values .

20世纪80年代后，品牌理论研究日益受到重视。

Since the 1980s , more and more attention has been paid on the study of brand theory .

无论是对品牌理论的进一步发展，还是指导企业的品牌营销实践方面，都产生了重要的影响。

These results have deeply affected on the developing of brand theory and guided the practice of brand marketing .

第一章交代了研究背景、研究意义，并对品牌理论和品牌战略理论作了综述。

Chapter I introduces the research background , significance , and the theory of brand and brand strategy are reviewed .

论文还结合品牌理论研究的结果，总结出了旅游特色村镇品牌建设的相关内容以及江苏省旅游特色村镇品牌建设的现状。

And combining the brand theory , summed up the brand building related contents of the tourism characteristics towns and villages .

本文的创新点主要有：一是构建了以品牌理论和品牌实践两大领域为基础的品牌建设战略体系，将品牌理论的内容与品牌实践所采用的战略进行了一一对应。

The author builds brand construction strategy system on the basis of brand theories and brand practice in a one-to-one relationship .

本文通过对旅游地品牌理论的研究，来寻求旅游地品牌建设的方法与对策。

This thesis focuses on the research of the tourist destination brand , to seek the proach to Construction of Tourist Destination Brand .

传统品牌理论认为质量隐蔽性严重的商品需要利用品牌进行产品质量特征的集中表达和保护。

Traditional brand theory believes that quality features of commodities with strong concealment of quality should be collectively expressed and protected through brands .

第二章主要是在对区域品牌理论研究以及区域品牌相关概念总结分析的基础上，提出区域品牌传播概念以及模式。

The first chapter is mainly based on the study of the theory of regional brands , regional brands dissemination of concepts and models .

一直以来，品牌理论研究和实践的重点主要是一般的消费品品牌，而对工业品品牌关注度较低。

Since always , theoretical research and practice for brand focused mainly is the general consumer . Brands of industrial products get lower attention .

在此基础上，本文将心理学和品牌理论结合起来，运用多种模型对情感利益的形成机制和传播效果进行分析，并从中为厂商的品牌建设提供思路，对企业的营销管理提出建议。

Together with the psychology and brand theory , this thesis analyzes the formation mechanism of emotional profits and the effect of emotional profits .

本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。

This paper investigated the contents and characteristics of service product , basing on the literary research of brand theory and customer perceived value .

以雇主品牌理论为基础，以在校博士生为研究对象，通过问卷调查和访谈，系统研究了高校作为雇主时的雇主品牌结构问题。

This article discussed the employer brand structure of universities by questionnaire investigation from the needs of applicants that are students reading for doctors degree .

品牌理论在企业中的运用由来已久，但是在高校品牌建设方面还没有得到足够的重视。

Brand tactics has long been used in business . But it has not been given sufficient attention in the in the university brand building .

对传统的品牌理论进行相应的延伸和演绎，结合到实际操作中，形成了自己相对独立的指导理论体系。

It forms relatively absolute guided theory system through giving a corresponding extension and deduction to the usual brand theory and connecting it to the practical operation .

然后对品牌理论做了简单梳理，界定了传媒品牌的内涵和外延，并分析了传媒品牌的构成要素。

The brief analysis of brand theory , the connotation and denotation of the brand definition , the inscapes of the media brand are dealt with in this part .

作为品牌理论研究的新领域，品牌敏感度指的是消费者在购买决策过程中重视品牌的程度。

As a new field of brand theoretical research , Brand sensitivity refers to the buying decision making process of consumers attaches importance to the extent of the brand .

基于目的地品牌理论，构建适应于当前旅游市场竞争和营销传播环境的旅游目的地整合营销传播模式，旨在为人们有意识地利用整合营销传播实施高效的目的地品牌营销传播提供理论参考。

Based on tourism destination brand theory , the researcher constructs the model of tourism destination integrated marketing communications adapting to current environment of tourism market competition and marketing communication .

科技同质化、质量同质化和功能同质化程度越来越高，通过产品细分和产品定位制造差异以获得竞争优势越来越艰难，品牌理论提供了一种解决之道，品牌是企业文化的重要载体。

The increasing homogeneity of technologies , quality and functions makes it difficult to gain competitive advantages through segmenting product markets and positioning products . Brand theory offers a good solution .

在总结饭店品牌理论研究成果和现实经营环境的基础上，论文提出了以顾客为导向进行饭店品牌建设。

Basing on summarizing the fundamental research achievements and the realistic management environment of hotel brand , the paper proposed to carry on the hotel 's brand construction centering on the customers .

其次是对品牌理论进行了概要地解读，分析了粮食品牌的内涵和外延，明确了粮食品牌的构成要素。

And then , the brief analysis of brand theory , the connotation and denotation of the brand definition , the formations of the foodstuff brand are dealt with in this part .

纵观自有品牌理论的研究现状，关于自有品牌领域的研究在上个世纪90年代达到高潮，国内学者也开始重视自有品牌的研究。

From the theoretical point of view , researches are culminating in the field on its own brand in the 1990s , domestic scholars began to take its own brand of research .