品牌关系模型

被开发的许多模型之一测量商标权有效地是“品牌关系模型”。

One of the many models developed to measure brand equity effectively is " The Brand Relationship Model " .

这是品牌关系模型帮助单项产品经理某种程度上的地方预言消费者行为，可能阻碍或支持商标权。

This is where the Brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent , which could either hamper or leverage the brand 's equity .

基于此，本研究提出了一个品牌关系指数模型（BRI模型），具体分解为指标体系、指标权重和合成方法等三部分研究。

In this research , the author deduces the Brand Relationships Index model ( BRI model ), which consists of three studies : indicator system , indicator weight and indicator compounding .

品牌关系指数模型研究：一个量表开发的视角

Study of Brand Relationships Index Model : A perspective of Scale Development

品牌关系质量本土化模型的建立与验证

Brand Relationship Quality : The Establishment and Validation of an Indigenous Model in China

因此，从中国本土社会心理出发建立消费者&品牌关系质量概念模型，并通过实证研究发展测量量表，具有很大的理论和应用价值。

This article presents an empirical study which develops and validates a measurement model of consumer-brand relationship quality based upon Chinese indigenous social-psychology .

基于购物网站进行的理论研究，提出了购物网站顾客价值与服务品牌权益的闭环关系模型，并做了实证检验。

Closed-loop relationship model of customer value and service brand equity on website was proposed , and an empirical test was made .

通过对服务品牌创建机理模型和品牌关系动态模型有效整合，建立本文的服务品牌创建整合模型，并基于此，深入研究了服务品牌创建问题，从而丰富了品牌理论研究的内容。

Through the service brand creation mechanism model and brand relationship , establish the effective integration of the dynamic model of service brand , and create integration model based on this research , the service brand creation , enriching the content of brand theory research . 4 .

首先，本文以品牌形象及其相关理论研究为基础，改进了品牌关系模型学说，原创性的提出：品牌识别与品牌形象之间互成因果的过程，形成了品牌与消费者的互动关系。

First , on the theories on brand image , we improved the brand relation model theory , originally advance that the consequence of brand recognition and brand image is the relationship of brand and customer each other .

基于这种理论与现实背景，本文在品牌内化和品牌忠诚理论的框架下，探讨了员工品牌顾客忠诚的关系模型。

Against the background , under the framework of the brand internalization and brand loyalty , this study explored the " employee-brand-customer loyalty " mode .

在此基础之上，本文以金圣品牌为研究对象，提出了品牌个性感知、品牌认同、品牌态度忠诚与品牌行为忠诚的关系模型。

On this basis , this paper put forward a relational model of brand personality perception , brand identity , attitude loyalty and behavior loyalty with Jinsheng brand as the research object .

在回顾动漫品牌其他相关管理理论的基础上，依据动漫品牌价值评价过程，构建了动漫产业网络与品牌管理关系模型。

On the basis of animation brand valuation model and other relevant management theory review , based on the to build a relationship model between animation industry network and brand management .