参考价格效应

并且，为了更多的了解关于参考价格效应相关参数是如何影响最优定价策略以及净总利润的，我们采取了数值敏感度分析。

Furthermore , a parametric sensitivity analysis is conducted to extract more insights on how reference price effect related parameters influence the optimal pricing strategy and net discounted profits .

参考价格效应是指由于商品市场价格与消费者感知基准（也就是参考价格）的不同而引起的消费者感知失去或者得到而引起的需求的变动。

The reference price effect refers to the demand deviations caused by consumers ' perceived losses or gains when the current market price of a product differs from the cognitive benchmark ( known as the reference price ) formed by customers on the basis of past prices .

我们得到了耐用商品在参考价格效应存在下的最优定价策略。

We derive the optimal pricing strategy for durable goods in the presence of reference-price effects .

我们意外地发现，在大多数时候，渠道效率在参考价格效应存在时有所提高。

Surprisingly , we find that most of the time , channel efficiency is improved in the presence of reference-price effects .

在第一部分的研究中，我们结合了耐用品的饱和效应，将参考价格效应考虑进动态定价模型中。

We incorporate reference-price effects into a dynamic pricing model , wherein the saturation effect associated with selling a durable good is present .

另外，我们还将我们的模型拓展到包括了口碑效应，以及重复购买对定价的影响。其次，参考价格效应对完全垄断企业的动态定价策略的影响已经广泛的被过去文献所研究了。

In addition , the basic model is extended to examine the influences of the word-of-mouth ( WOM ) effect and repeat purchase on pricing strategies . Second , the impact of reference-price effects on the dynamic pricing policy of a monopolist has been widely studied in the literature .