参照点效应

决策过程中参照点效应研究述评

Reference Point Effect in the Decision Making Process

二是标题有时可以超越语篇宏观结构产生指向篇章外概念实体的参照点效应。

For another thing , at times a discourse title may contain a cognitive reference point that provides access to a target conceptual domain beyond the discourse .

在薪酬激励领域的应用研究中，发现了预期参照点效应、得失强度效应以及价值形式效应。

We also found the " reference point effects ", " gain and loss intensity effects ", and " value form effects " in the salary motive study .

本文分析了心理帐户非替代性的三种表现，从值函数，得与失的编码规则和参照点效应探讨了心理帐户的特定运算规则。

We analysed four forms of non fungibility and explored the special mental arithmetric of mental accounts from the value function , coding rule of gains and losses and reference outcome .

实验结果表明，无论参考群体以选择集中的哪个产品为参照点，吸引效应与折衷效应总是显著的；但在不同参照点下目标产品被选择的概率受到的影响程度却存在显著差异。

Data analysis indicates that , whatever product the reference group regards as the reference point , it is obvious to choose the set effect . However , the influence degrees of the probability of the choice of the target product have significant differences .

当群体规范以产品B、C为参照点时，吸引效应与折衷效应虽然均获得显著增加，但增加的原因却不一样。

When the group norm takes product B and C as the reference point , the choice of the set effect significantly increases , but with different reasons .

本研究在展望理论、战略参照点理论和Ordonez等人2000年关于多重参照点的研究基础上，采用风险投资决策任务，从认知角度研究风险决策中的多重参照点效应。

Based on prospect theory , strategic management theory and the multiple reference points research by Ordonez et al . , this work studied the effects of multiple reference points in risky decision making process from cognitive perspectives .