传媒经济

传媒经济及其在中国的发展研究

Media Economy and the Research of It in China

传媒经济时代的企业文化构建

Structure of Enterprise Culture on the Media Economy Age

传媒经济研究的不同路径&两本国外理论专著的比较

The Research Way of Media Economics : Differences Between Two Books

受众需要是传媒经济活动的出发点

Demand of the acceptor is the starting point of media activities

我国传媒经济研究的量化分析

China 's Media Economical Study : Measure Analysis

传媒经济：从大国迈向强国

MediaEconomy : From Big Country to Powerful Country

关于发展传媒经济的思考

Consideration on the Development of Media Economy

中国传媒经济的发展

The development of Media Economics in China

国内很多传媒经济的研究者始终强调传媒业的特殊性。

In China , researchers who study media economy always emphasize the media industry particularity .

转轨国家传媒经济研究

Study of Media Economy in Transforming Countries

摘要传媒经济研究是当前新闻传播研究的热点问题之一。

Media economic study is one of the hot-points in the present study of journalism & communication .

国内研究传媒经济的学者多为新闻传播出身，运用经济学的原理分析我国的传媒经济的著作较为匮乏。

However , the use of economic principles analysis of the economic writings of the media are more scarce .

市场经济体制在中国的建立和完善，为中国传媒经济发展提供了新的制度环境。

Establishment and consummation of market economy system have demonstrated the new institution environment for economic development of media in China .

其中，传媒经济功能和文化功能的凸显，为传媒伦理问题的生成与存在提供了新的可能。

In consequence , the highlighting of economic and cultural functions offers new possibilities for the formation of ethical problems of mass media .

受众需要是一切传媒经济活动的起点、出发点，也可以说，是一切传媒经济活动的归宿。

The audience ' demand is the jumping-off point of the whole media economic activities , and also the destination of media economic activities .

世界传媒经济学术会议每两年举办一次，中国是作为首个亚洲国0家获得第七届会议主办权。

The Global Media Economic Academic Conference , the biennial-conference was held in China for the7th session , which is the first Asian country to sponsor it .

系统地从大众文化角度、传媒经济角度以及受众心理角度论述了超级女声这一电视综艺节目品牌。

From the angle of the mass communication culture 、 communication economy and receiver mentality , systematic explanation and discussion the brand of Super Voice Girl are presented .

本文通过对国外两本传媒经济研究专著的比较，就研究方法进行一些比较和评论。

This essay analysis the difference of research ways used in two books which both reveal the media economics , also make some comments to these two ways .

我国传媒经济模式是主导型的，即以主业和主业经济为主干，兼顾另一些非报业的产业。

The economic pattern of the media in China takes the main business and its economy as the leading factor and run some other non-newspaper businesses at the same time .

随着传媒经济和虚拟通路时代的到来，电视购物这一新兴产业在社会活动中受到越来越多的注意，甚至被称为零售业的第三次革命。

With the era of media economy and virtual channels , TV shopping industry has been more and more attention , and even be called " the third revolution in retail " .

毫无疑问，如果没有一个纯正的研究范式，讨论传媒经济就没有基础，就不能争鸣，就无法深入。

Without a doubt , if does not have a pure research model , the discussion about media economy will not have the foundation , cannot contend , and is unable to be thorough .

在传媒经济及媒体经营管理研究领域中，以报刊、广电、网络为对象的成果多，以通讯社为对象的成果少。

In media economic and media management studies , there have been many studies on press , network , radio and television , but few about news agency , especially systematic studies on the World Agencies .

提出传媒经济产业化应打破现有的区域垄断，政府监管的同时应尊重市场经济发展规律，做到政企分开，政府管理应灵活高效，与传媒产业发展相适应。

Economy and Industry of the media should break the existing regional monopoly , and government regulation should respect the law of development of market economy . Establish and develop media industry with a flexible , efficient government management .

在对娱乐经济、娱乐产业各个相关环节进行了全方位的分析之后，本文认为当前中国传媒经济发展最大的矛盾点在于产业政策不清晰，市场缺乏活力。

Started with an all-inclusive illustration of every correlative sector in the entertainment economy and entertainment industry , this dissertation argues that the biggest contradiction of the development of Chinese media economy lies within its ambiguous media policies and sluggish market .

本文通过对传媒经济理论文献和产业发展的理论文献进行系统回顾，综合运用产业经济学、管理学、传播学、社会学等理论，应用到去研究传媒产业的发展的过程中。

We systematically reviewed economic theory of the media industry and development literature and the theory of literature , comprehensive use of industrial economics , management , communications , sociology theory , applied to the media industry to study the process of development .

口碑营销：传媒舆论经济生成的一种诠释

Word of mouth marketing : one sample of media economic based on public opinion

公信力是新闻传媒获得经济效益的基础；

The public credibility is the foundation that the news media obtain the economic benefits ;

传媒为经济建设做贡献

Mass Media Contributes to Economic Construction

我国传媒和经济理论界把大众传媒业作为产业对象来研究始于20世纪90年代，起步较晚、程度很浅，至今还鲜有系统、综合性的研究成果。

The study of media industry in China started in the 1990s and is still waiting for the systemic and comprehensive research .

电视在恢复大众传媒的经济功能后，积极参与到社会转型的建构之中，成为启蒙大众的巨人。

After being renewed the function of economy , TV participated in the construction of social transform , and became a Titan of enlighten the masses .