传媒消费主义

我国传媒消费主义的文化语境和现实表征

To Analyze Media Consumerism from the Perspectives of Cultural Context and Realistic Manifestation

尤其是在市场经济背景下，传媒消费主义文化过度的娱乐化、商业化、流行化，其价值导向将对整个社会文化的构建带来一定的负面影响。

However , its value orientation will bring about negative influence to the cultural construction of the whole society , especially among the excessive entertainment orientation , commercialization and popularization of communicative consumption under the background of market economy .

全球化背景下中国大众传媒的消费主义倾向

Consumerism Tendency of Chinese Mass Media in the Background of Globalization

本文研究的大众传媒与消费主义，主要从消费主义的产生及发展轨迹研究起，掌握其内涵和特性，努力探求大众媒介与消费主义是如何相互依存相互发展，推动着全球化进程的。

This thesis probes the interdependent development between mass media and consumerism and how this stimulates globalization by researching from the origin and developing courses of consumerism and grasping the connotation and characteristics .

传媒自身的消费主义化与传媒传播消费主义文化相互关联，由此实现着传媒与社会消费的合谋。

The consumerism of media of their own is interrelated with the media transmission of the ideology of consumerism which becomes a conspiracy between media and social consumption .

在改革开放和全球化的大背景下，中国社会发生了一场消费革命，历经了从生活必需品时代向耐用消费品时代的转变，商品经济高度发达、大众传媒日新月异、消费主义日渐萌出。

In the context of opening-up policy and globalization , China witnessed a consumption reform . The society stepped into the era of durable consumer items from necessaries of life , commodity economy highly developed , the mass media changed rapidly and consumerism has rose from that time .

在传媒领域里，对传媒消费主义的研究也开始不断升温，研究取向呈现多样化。

In the media field , the media consumerism research also has begun to heat up , and the research orientation diversified .

传媒大亨默多克的发展完全秉持的是传媒消费主义的理念。

Media tycoon Rupert Murdoch sticks to consumerism for development of his company .