交叉营销

分析型CRM的主要功能有客户保持，交叉营销，市场划分和风险评估。

The main functions of analytical CRM consist of customer retain , cross marketing , market segmentation , and risk evaluation .

改进的序列模式挖掘算法在交叉营销中的应用

Application of improved sequential pattern algorithm in cross marketing

它的应用主要包括客户的获取，交叉营销，客户的保持等方面。

Its primary application includes customer acquirement , cross sales and customer maintenance .

它创造了无数巡演、专辑和极高的收视率，以及网络交叉营销和广告植入。

It generated tours and albums and enormous ratings , network cross-promotions and product placements .

重视交叉营销；

Emphasize on cross - marketing ;

文章还着重强调了东方的企业文化对实施交叉营销模式的影响。

The paper also stress on the influence of east orientation corporate culture to the cross-selling marketing model .

最后，本文通过对银行金融中交叉营销的案例分析了数据挖掘技术在电子商务环境下的对客户评价的应用。

In the end , the paper uses the case of crossing marketing in banking finance to analyze the application of data mining technology to the customer evaluation in E-commerce .

本文试从关联规则用于交叉营销、分类器和聚类用于市场细分两个方面探讨数据挖掘技术在旅游营销中的应用。

This paper tries to probe into the application of data mining technology in tourism marketing with the application of association rules in cross marketing , and classifiers and clustering in market segmentation .

由于我国实行的也是金融分业经营的监管模式，金融机构为了增强自身的竞争能力与盈利能力，金融机构间的交叉营销愈发普遍。

Because of the implementation and operation of the financial supervision mode , in order to enhance their competitive ability and the profit ability , financial institutions have become more and more popular among the cross marketing .

并且借鉴了联合营销的概念，提出了垂直联合营销与交叉联合营销相结合的方式，实现用户利益与品牌价值最大化。

This thesis also drew on the concept of joint marketing and worked out a method of combining both vertical joint marketing and joint cross-marketing together to realize the maximization of the interests of users and the value of the brand .

例如，上销及交叉销售、营销活动、基础合约和业务策略可以通过相应资源的存储路径来共享。

For example , upsells and cross-sells , marketing campaigns , base contracts , and business policies can be shared via the store path for the corresponding resource .

在介绍了CRM和数据挖掘的基础上，从客户获取、交叉销售、个性化营销和客户保持等方面分析了数据挖掘技术在CRM领域中的应用问题。

On the basis of the introduction of Customer Relationship Management and Data Mining , the applications of DM in CRM are put forward from such aspects as customer acquisition , cross-selling , personalization , customer retaining .

这些企业互相进行服务的交叉销售和交叉营销，把众多服务打包起来提供给淘宝卖家。

All cross-sold and cross-marketed each other 's services and offered packaged deals to Taobao sellers .

聚类分析应用于客户关系管理有以下方面：客户细分，新客户获取，客户保持，删除客户，购物篮分析，需求预测与目标经营，交叉销售与主动营销等。

Clustering analysis has been applied in CRM in the following aspects : customer segmentation , new customer acquisition , customer retention , customer deletion , shopping basket analysis , requirement prediction and target management , cross sale and active marketing , etc.