角色营销

在赊销扮演着重要角色的现代营销理念下，应收账款在企业中的地位和影响已经越来越不可忽视。

Sell on credit plays an important role under the concept of modern marketing . Also status and influence of accounts receivable has been more and more important in enterprise .

而渠道在营销过程中正是扮演着促使产品或服务顺利被消费者使用或消费的重要角色，为营销目的的达成扫清了许多障碍。

But marketing channels act exactly as a very important role to make consumers ready to use some kind of product or service and also overcome many difficulties to achieve the ultimate goal of marketing .

由于政府在城市品牌传播过程中扮演着重要角色，本章还分析了城市政府在传播过程中应扮演的角色，从关系营销的视角提出了城市品牌传播的关系模式。

Because government plays an important role in city communication , the role that government should play has been analyzed . Relationship model of city brand communication has been proposed from the perspective of relationship marketing .