一对一营销

基于客户营销战略的客户关系管理（CRM）日臻成熟，它帮助企业为客户制订一对一营销策略，提高客户满意度，提升客户忠诚度。

CRM based on Customer Marketing Strategy shows to be more and more perfect , which helps the venders making the one-to-one marketing tactic for every individual customer in order to promote the Customer Royalty as well as improve the Customer Satisfaction .

基于顾客份额的一对一营销理念实现的探讨

Probe on Penetrating One-to-One Marketing Concept Based on Customer Share

认为CRM就是一对一营销；

Thinking CRM as " one-to-one " marketing ;

一对一营销、4R营销、以及供应链一体化等思想都为模型的建立提供了许多有益的启示。

Some theories , eg. one-to-one marketing , 4Rs marketing and supply chain integration , supply a great deal of inspiration to the construction of model .

最后对CRM系统、客户关怀管理和一对一营销进行介绍，提出要合理利用信息技术作为工程设计咨询企业客户管理的实现手段。

Eventually , the CRM system 、 customer caring management and marketing one to one is introduced . The paper put forward that information made use of reasonably should be taken as the mean of engineering design consultation enterprise management .

客户分类是分析型CRM的重要组成部分，建立在客户分类基础上的一对一营销更是企业提高客户的满意度，增加获利能力的必要手段。

The customer classification is the important component of analytic type CRM . The " marketing one to one " that sets up on customer classification is that enterprises improve the customer 's satisfaction and increase the earning capacity essential means .

第三部分介绍了一对一营销的理论模式与核心理念，将4Cs引入到第三方物流一对一营销模式并进行了相关研究；

The third part presents the theory mode and the core principle of one-to-one marketing . The 4Cs is introduced to the one-to-one marketing theory mode and some studies are carried on .

一对一营销在第三方物流服务中的应用

The Study of Applying One to One Marketing in Third-party Logistics Service

基于数据挖掘一对一营销分类系统设计与实现

The Design and Realization of Classification System of One-to-One Marketing Based on Data Mining

促销策略&贯彻一对一营销理念并为用户提供个性化的服务；

Promotions tactics carries out " one to one " marketing thought and offers individual service .

我国第三方物流服务一对一营销模式与策略研究

Study on the Model & Strategy about Our Country 's TPL with One to One Marketing

以计算机网络为代表的信息技术和定制化生产手段的发展，使一对一营销可以在实践领域有效实施。

The development of information technology and customization helps to enable the effective implementation of the concept .

主要解决方案有：1、实施名牌营销策略2、实施一对一营销模式3、企业分销渠道的创新4、改进客户关系管理

One-to-one marketing mode 3 . innovation of distributing channels of enterprise 4 . improvement of customer relationship management

同时，建立起相应的一对一营销策略的评价指标体系。

At the same time , this article established the corresponding " one on one " marketing strategy evaluation index system .

通过一对一营销观念的引入，商务旅游企业可以解决很多存在的现实问题并获得更大的发展空间。

Through using the new marketing theory , business tourism enterprises can solve many actual problems and get the wider developing space .

第四部分则就商务旅游企业如何引入一对一营销观念、如何解决现存问题作了深入分析，同时论述了一对一营销观念给商务旅游企业营销策略带来的变革；

The fourth part introduces how to use one-to-one marketing theory in business tourism enterprises and the changes brought by the theory ;

随着市场细分化程度不断加深，营销活动由大众营销开始走向分众营销、甚至一对一营销。

As the market separation deepen , the marketing activities changed form mass marketing to small mass , even one to one .

经过客户许可的电子网络营销形式，是信息时代一对一营销的主要形式。

Permission Email Marketing ( PEM ), a permitted electronic network marketing , is the main marketing form of one-to-one in the information age .

本文以第三方物流企业为研究对象，对基于第三方物流企业的一对一营销模式及其构建方法进行了研究。

This thesis focuses on the TPL Corporation , argues the integration model and constructing method of one-to-one marketing based on the TPL Corporation .

本论文的研究目的就是论证一对一营销观念是商务旅游企业在信息时代指导营销工作的现代化的营销观念。

This paper mainly wants to prove the one-to-one marketing theory is the useful modern marketing theory to business tourism enterprises in this information age .

通过其革命性的一对一营销理念，公司更结合互联网和的人的力量-创建网上购物的最终目的地。

Through its revolutionary One-to-One Marketing concept , the company combines the Internet with the power of people – creating the ultimate online shopping destination .

针对第三方物流的特征和我国第三方物流的特点，把一对一营销理念引入到第三方物流企业当中，提出了我国第三方物流服务的一对一营销模式与策略。

The author applies One to One Marketing in TPL and puts TPL service model and service strategy on the basis of the characters of TPL .

而提供企业对顾客个人一对一营销的整合网络解决方案，则是数字化营销首先需要解决的问题。

The first question need to be addressed , with regards to Digital Marketing , is to provide the integrated network solutions of one-on-one business to consumer marketing .

实施一对一营销要创建顾客管理机构，识别顾客的需求和价值，整合顾客数据库，进行批量定制生产。

In order to practise one-to-one marketing , enterprise should set up customer management system , integrate customer database , identify customer request and value , implement mass customization .

直复营销、一对一营销和客户关系营销等营销方式的不断创新，一次次震撼了营销界。

The continuous innovation in the marketing modes such as the Direct Mailing Marketing , the One-to-One Marketing and the Customer 's Relationship Oriented Marketing has shocked the marketing business .

在激烈的市场竞争中，一对一营销已是大势所趋，只有建立和培养良好的客户关系并以此建立起自己的核心竞争力，才能使企业立于不败之地。

The " One to One Marketing " is the dominant trend in intense market competition . Only by cultivating good customer relations and establishing core competitiveness accordingly can a corporation succeed .

作为客户关系管理的顶尖战略，一对一营销模式的建立需要经历分析、计划、执行和控制四个环节。

The construction of one-to-one marketing model which is the top strategy of Customer Relationship Management ( CRM ) need go through four procedures . namely analysis , planning , execution and control .

一对一营销就是在这样的需求下产生的，然而，互联网及IT新技术的蓬勃发展才真正给了一对一营销思想以实际的价值。

One-to-One marketing is produced under such a demand , However , One-to-One marketing have real value , not just an idea , thanks to the flourishing development of Internet and IT new technology .

最后作者分析了中外运和宝供已经实施的部分一对一营销理念，并结合本文提出的一对一营销模式，对一对一营销的实施提出了建议。

At last , the author analyzes the partial one-to-one marketing ideal of Sinotrans and Guangzhou Baogong , and gives some executing suggestions in the light of the one-to-one marketing model designed in this thesis .

在客户关系管理中，建立在市场细分基础上的客户选择是完成客户关系管理一对一营销中所有有效工作的前提。

In the Customer Relationship Management , the customer choice based on the specified classification of the market is the premise to the efficient work in the " one to one marketing " in the customer relationship management .