区域营销

区域营销：区域营销团队将直接向美国、EMEA和APAC区域领导报告。

Regional Marketing : Our regional marketing teams will move to report directly to the Regional leaders in Americas , EMEA and APAC .

区域营销与甘肃马铃薯产业集群的发展研究

A Study on Regional Marketing and Gansu Potato Industrial Cluster Development

CB公司SONY笔记本电脑区域营销策略研究

The Research of SONY Laptop Place-marketing Strategies for CB Co. Ltd

在这本书中，他提出的概念，区域营销。

In the book , he proposed the concept of regional marketing .

区域营销与福建茶叶产业集群研究

Study On Places Marketing And Fijian Tea Industrial Clusters

发展特色经济离不开有效的区域营销。

The development of characterized economy is tightly connected with efficient regional sales .

企业集群的区域营销：动因及其路径选择

Regional marketing of enterprises cluster : incentive and road

区域营销产品研究

A Research on the Products of Regional Marketing

第三部分：区域营销的内涵。

Part ⅲ: The connotation of marketing places .

区域营销与产业群成长&以浙江诸暨大唐袜业群为例

Regional Marketing and the Growth of Industrial Clusters

区域营销&FDI新解

How Ideas of FDI & Regional Marketing

区域营销与产业集群的内在联系，体现了市场与产业之间的互动。

Places marketing have inherence relations with industrial clusters , and materialize the mutual action between market and industry .

文章结合中小企业集群的特征及营销优势，提出实现中小企业集群区域营销的五点建议。

Combining the characteristics and marketing advantages of SME clusters , five approaches for the realization of regional marketing are put forward .

中小企业集群在生产成本、区域营销、知识外溢、创新能力等方面存在竞争优势。

There are some competition advantages in the Small & Middle enterprises clusters , such as low cost , high efficiency , information sufficiency .

产业集群的竞争优势体现在生产成本优势、区域营销优势、技术创新优势、资源共享性优势以及市场竞争优势。

The competition advantages of Industry Cluster consist in cost advantage , regional marketing advantage , technique innovation advantage resource sharing advantage and market competition advantage .

这种营销优势体现出集群整体强劲的竞争力，有助于推进以集群为基础的区域营销，建立区位品牌。

The marketing superiority embodies the energetic competition of the whole cluster , helps to improve regional marketing based on group , and establishes regional brand .

前者包括生产成本优势、基于质量基础的产品差异化优势、区域营销优势、市场竞争优势四个方面；

The former includes advantage of production cost , advantage of product 's differentiation based on its quality , advantage of regional marketing and competitive advantage in market ;

本文指出区域营销的目标顾客主要包括：旅游者、居民和雇员、产业和投资者、出口市场、上级区域政府和行业协会，并对区域的各类目标顾客群进行了深入的分析。

This article points out that the targeted customers of regional marketing mainly include tourists , residents and employees , industries and investors , export market , superior regional governments and guilds .

电子商务更好的缩短贸易过程和时间，降低商务运作成本；扩大企业市场范围，实现无界限区域营销，及时把握市场机会，先人一步占领更大的市场份额。

Electro-business shorten trading process and time , reduce operation cost ; enlarge market , execute non area limited marketing , grasp market chance in time , occupy bigger market quotient in front of competitors .

本研究设计在文献研究的基础上，从区域营销的视角出发，采用分述&总结的方式尝试性地构建了区域招商引资理论框架模型。

The study is designed based on the literature study of this subject , research from the perspective of regional marketing , construct a tentative theoretical framework for regional investment model by the way ofpartition – Summarized .

该文根据区域营销理论，首先在探索性研究的基础上分析及构建区域形象的概念，定义区域形象营销需要解决的基本问题；

Based on the theories of regional marketing and brand image , this paper firstly tries to construct a complex concept of regional image through a tentative study so as to solve the basic problem in regional marketing .

在市场经济条件下，中小企业集群通过实施品牌战略、整合营销策略等区域营销活动，可以提升集群的整体竞争力，促使集群不断成长。

Under the condition of market economy , these groups can enhance their whole competitive power and promote their continual growth throngh the local marketing activities , such as carrying out the brand strategy , integrating the marketing stratagems etc.

本文从企业集群的区域营销优势探究集群区域营销的动因，最后基于企业集群的视角提出相应的营销路径。

This article introduces the concept of enterprises cluster at first , and then analyzes the incentive of regional marketing from the regional marketing advantage of enterprises cluster , at last finds out the road of regional marketing in the view of enterprises cluster .

最后提出湖北武陵山区健康旅游的开发策略，主要是航母战略、加强基础设施建设、加强人才培养、品牌战略、区域营销策略和营销手段创新等六个方面。

Finally , put forward Hubei Wuling mountainous area health tourism development strategy , is the main strategy of aircraft carrier , strengthen infrastructure construction , strengthen personnel training , brand strategy , regional marketing strategies and means that six respects such as innovation .

汉莫森集团的区域营销经理亚历克斯·托马斯表示：“人们来购物中心的主要原因之一是买衣服，不论是买一套崭新的行头，还是为某个特殊场合买件不会穿第二次的衣服。”

Alex Thomas , regional marketing manager for Hammerson , said : " One of the main reasons people come to our shopping centres is to buy clothes , whether that be a brand new wardrobe or a one off item for a special occasion . "

本文先对产业集聚的概念加以界定，再总结出其竞争优势的机理，把产业集聚的竞争优势归纳为生产成本优势、区域营销优势、国内及国际市场的竞争优势几个方面。

The first section of this chapter defined the conception and then summarized its competition advantages . The dissertation considered that the competition advantages of the industrial agglomeration came from the following four aspects : producing cost advantages , regional marketing advantages , domestic and international marketing advantages .

粮食物流园区通过地理集中和粮食产业组织的优化，通过企业之间的网络关系和园区内企业文化和环境的根植性产生了生产成本优势、资源获取优势、园区扩张优势和区域营销优势等竞争优势。

By geographic concentration and grain optimization of industrial organization Grain Logistics Park , competitive advantages of production cost , resources procurement , park expansion , regional marketing would be produced through the network of relations between enterprises and embeddedness of the environment and corporate culture in the park .

商业银行以总行为核心的系统营销、整体营销；以分行牵头进行的区域营销、重点营销；以支行客户经理为主力的客户营销、关系营销、服务营销等都在如火如荼的上演。

In the commercial bank , integrated marketing , system marketing of headquarter , the regional marketing and the focusing on marketing of the branch of headquarter , the customer marketing , relationship marketing , service marketing of the sub-branch of headquarter and the client manager is going on .

本文认为企业集群的竞争优势来源于：生产成本优势、区域营销优势、国内以及国际市场竞争四个要素，并就这四个方面的要素进行了具体分析，旨在揭示企业集群竞争优势的内在机制。

This paper believes that the competition advantage of the enterprise cluster come from four aspects : production cost , regional marketing , domestic and international market competition . Then it made a concrete analysis of those four elements in order to point out the inner mechanism of the advantages .

K公司洗发用品东北区域市场营销策略的研究

Research on Sell-Strategies of Shampoo Productions by Corporation K in the Northeast Region Market