银发市场

中国银发市场营销环境因素的特征分析

The Chinese Aged Market Analytic Characteristics of the Factors of Marketing Circumstancess

世界各地老龄化的加剧使得银发市场即老年人市场逐渐得到人们的关注。

The silver market or the elderly market gains focuses because of the rapid aging all over the world .

进而能提出对老年人强有力的的营销措施，更好地开发银发市场。

And then on the aging population , the corporation can provide a strong marketing initiatives , to develop " silver market " better .

主要的目标市场有：中产阶层/白领市场、大学生市场、银发市场、家庭市场、农村市场和公司（企事业）团体市场。

This target markets are as follows : the middle class market , university students market , the elderly market , family market , country market and company group market .

其次，中国目前的预期寿命是76岁，这意味着健康的晚年可期，将导致对“银发市场”商品与服务的巨大需求，企业可以通过对现有产品进行改造和开发新产品，满足这种需求。

Second , life expectancy in China is now 76 , which means a healthy old age is increasingly achievable , which could lead to a tremendous demand for products and services for the " silver-hair market " as it is known in China , either through the adaptation of existing products or the development of new ones .

浙江银发旅游市场拓展的思考

Thinking of the Development of White - hair Tourism Mark in Zhejiang Province

香港的银发文化和银发市场

The grey-haired culture and market in Hongkong