重点集中战略

在发展型战略的三种类型中，选择一体化战略和重点集中战略。

In the three types of development strategy , integration strategy and concentrated strategy can be chosen .

后向一体化战略的目的是保证原料供应；重点集中战略的目的是实现更高的产品附加值。

The backward integration strategy can ensure the material supplement . The concentrated strategy can realize higher product added-value .

中小企业适宜采用差异化的重点集中战略，在自身有竞争力的细分市场里巩固优势。

For those smaller enterprises , the differentiation centralization strategy should be proper to consolidate their competitive advantages in each specified market .

据此，迈克尔·波特在其1980年出版的《竞争战略》一书中提出了三种基本竞争战略，即成本领先战略，差别化战略和重点集中战略。

Based on this theory , M.E.Porter put forward three basic competition strategies in his " Competitive Strategy " published in 1980 : low-cost leader strategy , product difference strategy and emphatic concentration strategy .

通过分析表明，竞争优势来源于价值链的不同环节以及成本领先战略、产品/市场差异化战略和重点集中战略等。

In our opinion , competitive advantages can be gained from different taches of the value chain , cost leadership strategy , product / market differentiation strategy and one point focus strategy as well .