重复购买

然而由于B2C电子商务的虚拟性及其进入门槛低，使得企业面临着激烈的价格竞争和极低的顾客重复购买率。

However , due to the virtual nature of B2C e-commerce and its low barriers to entry enable , enterprises faced with fierce competition on price and a very low rate of repeat purchase .

模型中，使用改进的重复购买Bass模型对市场容量进行估计，并引入技术学习率刻画新产品投入成本随时间变化的趋势。

In this model , we use the repeat purchase Bass model to estimate new product market capacity . As the same time , using technology learning rate to describe the trend of new product R & D cost changes .

这种策略背后的理念是通过缩短重复购买周期来促进长期销售额。

The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases .

通过Bass模型预测的新产品销售量和技术创新预期的新产品销售价格，获得无重复购买条件下，新产品潜在收益3种类型分布，分别代表了3种类型创新产品的收益空间；

By forecasting sales and prospective price , without repeating purchase , three types distribution of new product potential revenues are attained .

顾客的重复购买意向（RepurchaseIntention，简称RI）是顾客重复购买行为的一个比较可靠的心理测量指标，是顾客忠诚的主要测量指标之一。

The Repurchase Intention , or RI , is a reliable indicator of psychological measurement of customers repurchase behavior , also is one of the main measurement indicators of customer loyalty .

进行CRM的最终目的就是为了挖掘最有价值的客户，获得持续竞争优势。企业通过实施适当的客户保持战略，不断强化客户的关系持续意愿，最终建立客户忠诚，从而实现长期稳定的客户重复购买。

The final goal of CRM is to increase the profit of enterprises and maintain the predominance of competition , though construct the customer loyalty of qualified valuable customers , as to realize the repeated purchasing .

论文最后对实证分析结果进行了讨论和分析，对B2C电子商务模式下如何提升顾客重复购买意向提出建议。并分析了在本次研究中存在的不足之处。

Finally , evidence-based analysis of the results are discussed and analyzed , the paper proposed the advices to promote customers ' repurchase intention in B2C e-commerce , and analyzed the lack of this study .

通过实证分析得出结论：C2C知识交换显著影响客户对产品/服务的感知价值及客户口碑忠诚度；而对客户重复购买忠诚度的影响则不显著。

Trough case studying , this paper draws a conclusion that C2C knowledge exchange impacts customer perceptions of product / service value and customer ′ s word-of-mouth loyalty intension , but does not impact customer ′ s repurchase .

通过计量经济学研究方法得出，改进后的生命周期logit模型不仅从理论上更加完善，其实证拟合效果也优于已有重复购买扩散模型的两个代表模型。

Obtained by econometric methods , the modified logit model life-cycle theory is not only more perfect in the theory , but also has better fitting effect than two representative model of the repeat purchase diffusion model . 3 .

快速消费品（FMCG）是指那些使用寿命较短，消费速度较快、消费者需要不断重复购买的产品，涉及食品、饮料、化妆品、洗涤用品、电池、卫生纸等多个行业。

FMCG ( fast moving consumer goods ) are those products that short service life , consumption faster , and consumers need to constantly purchase it , involving food , beverage , cosmetics , cleaning supplies , batteries , toilet paper and other industries .

通过运用UAM系统，可以实现全校资产的统一管理和动态管理，在很大程度上可以减少资产重复购买和降低资产闲置率，提高资产利用率。

Using UAM makes possible the integrated and dynamic management to the whole assets of the university , reduces duplicate purchase , decreases lying idle assets and raises the utilization ratio of assets .

品牌拥护对重复购买意愿影响的实证研究

Empirical Research on the Impact of Brand Advocacy upon Repurchase Intentions

重复购买产品的竞争与市场扩散行为分析

Analysis of competition and diffusion behavior of the repurchasing products

客户重复购买意向决定因素的实证研究

A Experimental Research on the Determinants of Customer Repurchase Intention

快速消费品顾客重复购买意向的前因研究

A Study of Key Antecedents Influencing Consumer Repurchase Intention in FMCG Envionment

忠诚计划将对重复购买与推荐意向产生影响。

Loyalty program influences customer repurchase behavior and recommendation intention .

服务公平性与顾客感知价值对重复购买意向影响之实证研究

The Empirical Study on Repurchase Intention Influenced by Service Justice and Perceived Value

重复购买占我们销售量的73%。

Repeat purchases account for73 % of our sales .

中国顾客重复购买意向的多水平研究

Study on customer s ' repurchase intention in China

投入增加包括重复购买、交叉购买和增加消费；

Increased investment includes : repeatedly and cross purchase and more share of wallet .

第二部分为中介变量顾客感知价值；第三部分为结果变量顾客重复购买次数。

Mediating variable within customer perceived value . Independent variable is customer repurchase behavior .

顾客重复购买行为的实证研究

An Empirical Analysis of Customer Repurchase Behavior

忠诚顾客是指那些对某一产品或服务有重复购买意愿和实际行动的顾客。

Loyal customers are those who have repeatedly buying desire and activities for one product service .

且满意和信任通过拥护对重复购买意愿的影响，远高于满意和信任直接对重复购买意愿的影响。

Satisfaction and trust influence repurchase intention through advocacy , which is much greater than themselves .

关系结果包括重复购买、推荐、合作等变量。

Relationship outcomes usually can be expressed by the variables like repurchase , referral and cooperation .

消费者习惯对于消费者重复购买意向的影响力是四个因素中最强的。

Consumer habit is the most power factor among those factors which influence the consumer repurchases intention .

企业形象、形象一致性对于饭店宾客重复购买意愿和忠诚度具有显著的影响力；

There 's a significant effect of hotel image and image congruence on repeat intention and loyalty .

苹果很可能会在大会上展示一些最引人注目的重复购买商品。

Apple is likely to show off some of the most compelling repeat-purchase offerings at the conference .

消费者也会通过选择名牌、对某个品牌保持忠诚或重复购买某个熟悉品牌来减少风险。

Consumers also reduce risk by selecting famous brand , brand loyalty or repeating selection of familiar brands .

不重复购买的观光游客，其忠诚表现在向亲朋好友推荐旅游区；

For sightseeing tourists , they will show their loyalty by recommending the scenic spot to their friends ;