购买意图

服务品质；自我概念；态度；购买意图与行为；满意度；忠诚度。

Service Quality ; Self-Concept ; Attitude ; Purchase Intention and Behavior ; Satisfaction ; Loyalty .

本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。

The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention .

考虑WAP移动商务的特征，影响消费者形成购买意图的因素主要包括产品内在因素、消费者对产品的感知以及消费者对服务的感知三部分组成。

Considering the characteristic of M-Commerce based on WAP , there are three parts influencing buying intention , including production factor , apperceiving to production and apperceiving to service .

情感状态对冲动性购买意图有显著影响；

Emotion states have remarkable effect on impulse buying intention ;

作者认为，购买意图直接决定实际购买。

The author considers intention of buying deciding fact buying behavior directly .

研究结果表明：①心流体验对在线购买意图有重要影响。

The resultshows : ① Flow experience has a crucial effect on online buying intention .

少年儿童的品牌意识特别是第一提名，与他们的品牌态度、品牌购买意图关系密切；

Children 's brand awareness , especially the first nomination has a close relationship with the brand attitude and brand intention ;

搜索“液晶电视价格”，则用户的购买意图就提升了很高的档次，基本上已进入产品选择比较的阶段。

Search " LCD TV prices ", then the user 's intention was promoted very high level , basically has entered product selection comparison stage .

基于这些现实困惑和理论研究不足，本文提出了网上消费者购买意图影响因素理论模型，借以探究网上消费者购买意图的影响因素及其相互关系。

Based on the puzzle of reality and short of research , we have established a model about the factors influencing online purchase intention , which can help us to study the factors influencing online purchase intention and their mutual relationship .