营销渠道

Z公司营销渠道创新研究

A Study of Marketing Channel Innovation of Z Company

随着Internet及电子商务的发展，营销渠道在传统结构的基础上发生了显著的变化。

Along with the development of the Internet and the electronic commerce , traditional marketing channel structure has taken place of lots of changes .

N品牌护肤品营销渠道改进

The Improvement of Skincare Brand N 's Distribution Channels

第五章主要分析了H公司营销渠道的规划设计。

Chapter V mainly analyzes the planning and design of marketing channels .

SC移动公司营销渠道再建设研究

Research on Marketing Channel Reconstruction for SC Mobile Communication Company

GS中国公司营销渠道整合研究

Research on the Integrated Marketing Channel of GS ( China ) Company

通过对节节康保健食品失效的营销渠道的分析，总结出适合AA公司的营销渠道模式，并在进一步的市场推广中进行实施与验证。

The paper summarize marketing channel model of AA enterprise , and put into effect .

TCL公司湖南市场手机产品营销渠道模式研究

The Research on Cell Phone Distribution Channel of TCL Company in Hunan Province

在B2C领域，传统营销渠道与网络营销渠道是一对相互竞争的矛盾。

In B2C area , traditional marketing channel and Internet marketing channel is a pair of contradictions .

本文首先介绍了供应链管理思想和ERP的基本概念以及ERP系统销售模块的有关情况，并详细分析了自建营销渠道企业在销售体制上的特点；

First , this paper introduces supply chain management , the concept of ERP , distribution system of ERP and the characteristic in distribution system in detail .

笔者对我国现有药品营销渠道现状进行了分析与评价，并分析了CRM在药品渠道管理中的功能。

Current situation of medicine marketing and distribution management in China is analyzed , and the effect of CRM in medicine marketing and distribution management is described .

随着3G时代的到来，青岛联通如何发挥自身优势规避劣势建立一套行之有效的营销渠道成了通信运营商迫在眉睫的重要任务。

As the 3G era , how to play their own advantages , avoid the disadvantages and establish an effective marketing channel for communications operators became imminent important task for Qingdao Unicom .

然后，本文介绍了在构建销售模块时的一些主要实现技术，包括分布式计算体系结构和数据仓库技术等在构建过程中的具体应用，并提出了适合自建营销渠道企业的VPN网络建设方案；

At same time this paper introduces the main implement technique about constituting distribution module , which includes distributed computing system and data warehouse , and brings forward some VPN Building Schemes .

AMO化妆品营销渠道管理中窜货问题研究

The Study of Out of Control in Good Management in the Marketing Channels Management of AMO Cosmetic

对房地产产品营销渠道系统基于终端客户进行CSI评价，建立了房地产产品营销渠道CSI评价指标体系。

CSI appraisal based on terminal customer on realty products ' marketing channel system being made , Index system of CSI appraisal on realty products ' marketing channel being established .

加入WTO以后，我国医药行业面临新的机遇与挑战，营销渠道在未来竞争中的地位将越来越重要，在一定程度上，谁拥有良好的渠道，谁就能赢得市场。

After entering into WTO , the medicine industry in our China is confronted with new opportunities and challenges , Marketing channel will become more and more important in the future competition . Usually , the one who have the good channel win the race .

同时，对营销渠道的控制、管理与维护进行了理论结合实际的分析和研究，并就营销渠道战略与企业品牌战略、CI战略及广告与促销之间的关系进行了探讨。

At the same time , theoretically and practically analyzed the control , management and maintenance of the channels of distribution , and the relationship between the strategy of channel of distribution , brand , and CI , as well as advertisement and promotion .

为适应网络经济时代全球化竞争的需要，我国企业必须重视研究消费者需求及其行为的变化，在改革传统营销渠道模式的基础上，应建立新的需求导向（拉动）型的ECR营销渠道模式。

With the globalized competition of network economy era , China 's enterprises must study the changes in consumer 's demands and related behavior On the basis of reforming traditional marketing channel model , new ECR marketing channel model of demand drawing must be established .

其中较多制药企业既往以生产处方药为主，如何进行OTC药品营销渠道设计，尤其是进行符合医药营销渠道发展趋势的OTC药品渠道设计，具有较强的实践意义。

And most of the pharmaceutical manufacturers mainly produce prescribed drug , so how to design the medical trade channel of OTC drugs , especially to design the medical trade channel of OTC drugs that accord with the developing trend of medical trade channel has stronger realistic significance .

本文以A公司SPA产品为主要研究对象，结合相关渠道设计理论以及当前国内SPA市场发展环境、品牌竞争情况以及A公司SPA产品市场定位进行分析，总结出一系列适宜的营销渠道设计方案。

In this paper , the SPA products of A company was the main objective for my study . Based on the channel design theory , current domestic marketing environment , brand competition as well as A firm SPA products marketing position analysis , summarize several proper channel design proposals .

本文分析了Kodak公司在通过98协议提高行业进入壁垒的基础上，如何设计、发展和维护营销渠道，从而形成了其在中国民用感光行业市场中长期的竞争优势。

Based on the analyzing the Kodak Company advancing the barrier through the " 98 contract ", the paper focuses on Kodak Company how to design , develop , and maintain the marketing channels so that the company could sustain competitive advantages in consumer imagine industry in China .

创新是ACLAS公司的追求和优势，在最后一章中，通过对ACLAS公司营销渠道现行状况的分析，对于创新提出新的建议。

Innovation is ACLAS ' pursuit and superiority . In the final chapter , it puts forward new proposals for innovation through the analysis on ACLAS ' existing situation of marketing channels .

第一部分介绍Rx药品的定义、消费特征、营销渠道演变历程，对各阶段营销渠道的优缺点进行分析，并对目前营销渠道存在的不足之处进行系统描述。

First part recommend Rx drugs definition , consumption characteristic , marketing channel of medicines develop the course , is it analyze to every stage pluses and minuses of marketing channel and to marketing weak point that channel store in describe the system at present to go on .

处方药（RX）主要采取以医院为中心的专业推广模式，营销渠道成为我国制药企业迫切需要解决的课题，只有通过营销渠道的建设和管理，最终才能将产品销售出去。

Prescribed drugs ( Rx ) adopt taking hospital as the centre professional universalization mode mainly , marketing channel become of our country pharmacy enterprise need subject that solve urgently . Only the construction and management through the channel of marketing , could sell the products out finally .

谁应当领导营销渠道，制造商还是零售商？

Who Should lead the Marketing Channel , Manufacturer or Retailer ?

海尔滚筒洗衣机营销渠道模式选择与管理策略

Haier Roller Washing Machines Marketing Channels Mode Selection and Management Strategies

移动通信服务营销渠道建设的探讨

The Discussion of the Service Sale Channel Construction of Mobile Communication

知识经济条件下国际营销渠道的变革趋势与策略

Features and Tactics of International Marketing Channel in Knowledge-based Economic Conditions

对拓展国内农产品营销渠道的探析

Analysis of Expansion of the Marketing Channel of Domestic Agricultural Products

绿色食品营销渠道构建影响因素研究

Research on Influencing Factors of Constructing Marketing Channel of Green Food