图书营销渠道
图书营销渠道-
在营销渠道的选择上，作者认为中国图书的海外营销渠道应该朝着多元化、网络化的方向发展。
The author thinks the marketing channels of Chinese books should be diversified and networked .
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其次，从图书产品策略、图书价格策略、图书营销渠道策略、图书促销策略、图书市场开发策略等五个方面具体论述了经济信息的应用；
Secondly , it examines the application of econmic information from five aspects : the strategies in book production , price , marketing channels . sales promotion and market development .