营销调研

发挥市场营销调研在企业营销管理中的作用

Exert corresponding function of marketing research in the marketing management

房地产营销调研是房地产企业研究市场、发现市场、把握市场的基础工作，是进行营销策划的根本前提。

Marketing research is the basis of marketing plan for a real estate enterprise .

企业营销调研与信息系统初探

Enterprise marketing investigation and information system research

营销调研工作是典型的知识型服务工作。

The work of investigation of sale is a typical work of service of knowledge .

试论《营销调研》课程教学质量提升之道

Research on the Way to Enhance the Teaching Quality of Curriculum " Marketing Research "

其次说明论文的对华师的游学产品设计及营销调研数据的收集并分析结果。

Second , China division of tour product design and marketing research data collection and analysis .

运用内部营销调研方法，实现员工心理需求分析工具创新；

Achieving analyzing tool innovation of employee 's psychological requirement through research methods of internal market ;

其主要的目标也是为了借助技术实现企业领导人的科学决策、市场营销调研等等。

Its main objective is to use technology to achieve business leaders in science policy-making , marketing research , and so on .

远在焦点小组、营销调研或客户忠诚度计划出现之前，商家就在通过面对面接触的方式了解顾客。

Long before focus groups or marketing surveys or loyalty programmes , businesses knew their customers because they saw them face to face .

解决这些问题将会提高企业的管理水平，促进我国营销调研行业乃至整个信息咨询业的快速发展。

Taking over of such problems will help improvement of management of enterprise ; push trade service of investigation of sale and even information system in fast progress .

营销调研和市场定位是房地产项目开发、建设、销售的重要环节，在企业的市场营销管理中也是重要的一环。

Marketing research and market positioning is the real estate project development , construction , sales an important part of the enterprise marketing management is also an important component .

该项目位于耒阳市核心商圈，选址好，所处环境优越，建筑规模大，对营销调研和市场定位提出了极高的要求。

The project is located in central business district Leiyang , site selection is good , superior to their environment , building a large scale , for marketing research and market positioning made extremely high demands .

在强调营销调研对成功开发和经营旅游景区景点的重要性的同时，指出欧洲迪斯尼项目的历史教训及对我国旅游规划与开发工作的启示。

While emphasizing the importance of marketing research to the success of a tourist attraction , it points out what should be learned for those in charge of tourism planning and development at various levels in this country .

营销调研能力是高职市场营销专业学生必须掌握的核心能力之一，实训教学是营销调研能力培养的关键环节。

The ability of marketing research is one of the core ability which students majoring in marketing in higher vocational schools must obtain . And the actual training teaching is the critical link of the ability of marketing research .

在此基础上，对湖南省分行产品体系进行评价，运用横向比较与营销调研的方法来揭示问题并寻求解决方案，并提出调整产品体系的相应的对策建议。

On this basis , evaluate the system to products of the provincial branch , using the horizontal comparison of research methods and the marketing research methods to reveal problems and seek solutions to adjust the product of the system corresponding countermeasures .

通过对各个营销单元的走访调研，制定系统需求，完成系统体系架构、业务处理流程设计、功能模块划分、权限设计及其他系统功能设计。

Through visits & researches of various marketing unit to formulate the system requirements , to complete the system architecture , business process design , function module division , permission design and other system functions ' designs .

我在自身实践操作经验和借鉴别人经验的基础上，结合市场营销理论、市场调研理论、广告传播学理论，对房地产营销的一些理论总结和看法，旨在抛砖引玉。

Base on the working experience in Real estate company and the reference of other persons ' experience , the author sums up the theory of the Real estate marketing and brings forward some perspectives with the theory of marketing , marketing research and advertising etc.

管理经济学、管理学、经济法、市场营销、营销策划、市场调研、整合营销、国际市场营销、消费者行为分析。

Managerial Economics , Management , Business Law , Marketing , Marketing Planning , Market Survey and Prediction , Integral Marketing , International Marketing , Behavior Analysis of Consumers .

随着我国加入WTO，企业市场营销活动将面临营销观念、市场调研、营销组合、竞争、人才缺乏等诸多挑战。

As china joins the WTO , enterprise marketing will face many challenges such as marketing concept , investigation and survey about the market , marketing combination , competition , shortage of talented man etc.

指出保险营销管理包括市场环境分析；营销调研策略；

It has pointed out that the insurance marketing management includes market environment analysis ;

在市场营销学近百年的发展历程中，营销调研和市场定位理论不断深化和完善。

In marketing the course of the past hundred years of development , marketing research and market positioning theory deepened and improved .

铁路客运营销信息系统包括内部报告系统、营销情报系统、营销调研系统和营销分析系统。

The Marketing Information System for Passenger Transport includes four sub systems : internal report , marketing message , marketing survey and marketing analysis .

本文在保险营销理论的指导下，以西安财产保险市场的实际营销调研为基础，对太保财险西安分公司的营销策略做了系统研究。

Based on the insurance marketing theory and practical research of Xi'an property insurance market , this paper studies the marketing tactics of Xi'an branch .

要实现关系营销的中国化，必须重视中国市场环境和消费者行为的营销调研，形成正确假设以指导具体的营销活动；

In order to implement relationship marketing in a Chinese context , attention must be paid to the marketing research into Chinese market environment and customer behavior to form a correct hypothesis which can direct the concrete marketing activities .