营销物流

论我国网络营销物流管理及其存在的问题

Problems in the Network Marketing and Logistics Management of Our Country

连锁商业网络营销物流配送策略分析

Strategy Analysis of Chain Businesses in E-marketing Logistic Allocation

文章指出，市场营销物流管理对于创造企业竞争价值具有重要战略意义。

The author puts forwards that marketing logistic management is of great strategic significance for the creation of enterprise competitive value .

作者是克兰菲尔德管理学院（CranfieldSchoolofManagement）营销及物流教授

The writer is a professor of marketing and logistics at Cranfield School of Management

海运物流企业的服务营销是物流学界研究的重要课题之一。

Service marketing of shipping logistics enterprises is the important subject in logistics studies .

市场营销与物流的关系及其整合

Relationship and Combination between Market and Goods Currency

市场营销与物流

Marketing and Logistics Logistics

民营企业A公司是一家集地板研发设计、生产、品牌营销、物流配送、安装施工、售后服务为一体的木地板制造及销售的民营企业。

It combines floor research and development , design , production , marketing , logistics and distribution , installation and after-sales service .

职能部门和辅助学科，如法律、生产和库存管理、营销、物流和人事管理。

Functional departments and supporting disciplines , such as legal , production and inventory management , marketing , logistics , and personnel .

通过营销与物流的专业分工，提高物流的专业化程度和效率；

Secondly , by the specialization division of marketing and logistics , the company would raise the degree of logistics specialization and efficiency .

随着第三方物流企业的迅速发展，营销对物流的发展有越来越重大的意义。

With the the rapid development of third-party logistics enterprises , marketing plays more and more important role to the development of logistics .

本文主要针对零售终端营销中物流管理的订单处理、配送管理、库存管理、卖场内部物流控制以及逆向物流管理五个问题进行了分析说明。对流通产业竞争力的提高有一定的借鉴作用。

This paper analyses the order processing , distribution management , stock management , logistics control of point-of-purchase and reverse logistics of retail terminal in marketing .

2005年，华菱集团与安米公司签署了有关铁矿石采购、营销、物流和技术等内容的战略合作框架协议。

In2005 , Valin Group and Arcelor Mittal signed a strategic cooperation framework agreement on various fields including iron ore procurement , marketing , logistics , and technology developing .

云南财经大学商学院营销和物流专业的专业课双语教学已开设近四年。

The bilingual eduction of marketing and logistics in Business school of finance and economics university of Yunnan ( BSFEUY ) has already been offered for nearly 4 years .

只有把营销和物流结合成一个共同的竞争战略，实行一体化，物流系统才能够成为一个有效的系统，为实现企业的目标、提高企业的竞争优势提供强劲的支柱。

Only when they integrate marketing with physical distribution and form a unified competition strategy , can their physical distribution system be an efficient system that provides strong support to the enterprises in their efforts to increase competition advantages and achieve their final goals .

零售终端营销中的物流管理中国消费者行为与零售终端行为互动研究

Interaction between Consumer Behavior and Retailer Behavior in Our Country

论全球营销中的物流策略

Discussion on the Logistics Strategy in the Global Marketing

竞争力导向的营销供应链物流管理战略过程研究

Study on Strategic Process of Logistics Management in Distribution Supply Chain Lead to Competitiveness

这些方法包括绿色采购、绿色制造、绿色营销和逆向物流。

The method contains green purchase , green manufacture , green marketing and reverse logistics .

生产管理、营销管理、物流管理与供应链管理的比较分析

The Comparison and Analysis of Management of Production , Marketing , Logistics , and Supply Chain

由于物流企业与一般生产性企业不同，因此，精细化营销模式在物流企业中的应用有着自身的特点。

Because of the distinction of logistics companies , the way to carry out the refined marketing is of its own way .

接着以企业的运作流程为脉络，依次分析了企业协同开发，协同制造，协同营销，协同物流等。

Then it analyzes collaborative product development , collaborative manufacturing , collaborative marketing , collaborative logistics in turn based on operation process of enterprises .

它是企业获得竞争优势的根源，研发能力、生产能力、营销能力和物流能力只是获取竞争优势的直接能力，并不是根源。

It is the origin for an enterprise to acquire competitive advantages , while RD capability , production capability , marketing capability and logistics capability are the direct causes of the competitive advantage but not the origin .

基于以上原因，本文在对物流服务需求个性化、定制化特点充分认识前提下，将定制营销理论引入物流服务，通过物流服务定制满足客户个性化需求。

For these reasons , this paper applies the customization marketing theory into logistics marketing after recognizing the personality and customization characteristics of logistics service , and tries to satisfy the customer needs by mass customization logistics .

首先提出了企业协同商务链的概念，并分析了其于传统供应链的异同；接着以企业的运作流程为脉络，依次分析了企业协同开发，协同制造，协同营销，协同物流等。

The chapter firstly puts forward the concept of collaborative chain , comparing differences between collaborative chain and traditional supply chain . Then it analyzes collaborative product development , collaborative manufacturing , collaborative marketing , collaborative logistics in turn based on operation process of enterprises .

以配送和营销渠道中物流系统的柔性作为研究对象，提出物流系统柔性的概念框架，引入面向客户的物流可靠性作为物流绩效衡量指标，建立相应的绩效度量模型，考察物流系统柔性可能的效益。

The concept framework of the flexibility in logistic systems was presented . Customer-oriented Logistics dependability was introduced and taken as a logistics performance measure . A model for evaluating the logistics dependability was also set up to examine the potential benefits of the flexibility in logistic systems .

文中对电子商务有关内容作了阐述，从物流模式分析当代电子商务的现状，以突破传统的经营思维局限，改革固有的营销策略、物流模式，构建适合电子商务物流的全新运作机制。

The paper explains the relevant contents of e-commerce , and analyses the current situation of e-commerce from logistics pattern in order to break through the traditional management limitation , reform the inherent marketing tactics and logistics mode , and construct the brand-new operation mechanism of the suitable e-commerce logistics .

论文重点以上航承运的水产品为例，研究了联合营销平台中的物流调度与成本结构模型分析。

The article put an emphasis on the seafood as an example for the study of joint marketing platform in logistics scheduling model and cost structure model .

国内外对电子商务企业的研究集中在概念，模式，环境等发面，在企业发展方面也是注重营销，生产，物流等环节。

Domestic and foreign research to the e-commerce enterprise focus on the concept , mode , environment and so on , in the enterprise development also pay attention to marketing , production , logistics and other links .

从市场营销的重要环节&物流出发分析市场营销与物流的关系，指出物流应适应市场营销方式的变化，并提出了当前的物流对策。

The paper analyses the relationship between logistics and marketing and puts forward some logistics measures so as to fit with the change of marketing mode .