群体消费

大学生群体消费行为与市场营销策略研究

The Research upon Marketing Stragety for Consuming Behaviour of Collegers

大学生群体消费行为研究

The Research on the Community Consuming Behaviors of University Students

大学生群体消费特征及其在假日经济中的作用

Features of Group Consumption of College Student and Their Function in Holiday Economy

扩大内需要使高收入群体消费上升

Expanding internal necessities helps to raise the consumption level of groups with higher income

研究结果表明，低收入群体消费支出的收入效应最小且受收入不确定性产生的负面效应最为明显。

The results show that for low-income groups , the effect of income uncertainty is most obvious .

同时，许多学者通过经验研究发现不同年龄群体消费结构存在差异。

At the same time , many scholars found the consumption structure was different for different age groups .

不同时期的国内外产品需求组合取决於各群体消费选择的总和，其间差异带动汇率的变动。

The demand combination of domestic and foreign products at different periods depends on the total purchasing choices of each income group .

它也充分表明了亚洲消费者日益增长的重要性，以及这个群体消费娱乐媒体及奢侈品的方式。

It also says a lot about the growing importance of Asian consumers and the way they consume entertainment media and luxury goods .

另一方面，建立消费需求系统模型分析不同年龄群体消费结构的影响因素及影响程度差异。

On the other hand , the paper established the consumer demand system to analyze the factors of consumption structure for different age groups .

采用实地调查研究方法和访谈法，对上海中学生群体消费特征做了实证分析。

Methods based on field research and interviews , empirical analysis has been adopted to study the consumption characteristics of middle school students in Shanghai .

研究结果表明，高年龄群体消费行为与其他群体有着较为显著的差异，且对医疗保健消费需求程度最高。

The results show that consumer behavior of the old is significant different from other groups , and the demand of medical care is the highest .

大学生群体消费行为和消费理念不仅直接影响其在校的生活状况和发展状况，也对社会中健康消费、科学消费起着举足轻重的作用。

College students ' consumption behavior and consumption concept is not only influence their school life and development , also plays a key role to scientific consumption in the society .

在了解概况的前提下，论文进而详细分析了不同群体消费行为的差异性，主要发现：性别差异：女性倾向于通过消费行为释放情感，男性倾向于通过消费建立人际关系。

The main conclusion is as following : Difference between male and female : Female is inclined to release sensibility through consumer behavior while male intends to build up social relations .

通用软件由于网络外部性及消费锁定等原因，使其消费呈现明显的群体消费特性，消费转换需要团体的共同协作。

The consumption of general software products shows the group consuming peculiarity and consumption conversion need the group consumer co-operate , because there are network externality , consumption lock-in and other special character in the general software ~ , s consumption .

本文将采用文献研究法、结构访谈法、无结构观察法和参与观察法等社会学研究方法来分析消费认同对大学生消费行为的影响程度以及大学生群体消费行为的总体态度。

This article will adopt the literature , the structured interview method , unstructured observation and participant observation to analyze the consumer agree on the impact of the consumer behavior of college students and the general attitude of the consumer behavior of college students .

所以本文创新点在于以南京地区女大学生群体消费选择差异作为研究场域，运用消费文化的分析范式，来解读影响女大学生消费选择产生差异性的因素。

So the innovative points of my thesis is taking the consumption choice differences of Nanjing female college students as a research field and using the paradigm of consumption culture , so that I can analyze the factors that affect the consumption choice of female college students .

因此研究和了解大学生这样一个消费群体消费特点和真实的消费状况，分析企业如何抓住市场机会，制定正确的营销对策，如何成功开发大学生消费市场很有价值。

Therefore , it is valuable for the enterprises to research and understand the characteristics and real spending situations of the college student as a consumer group , to analyze and seize market opportunities and develop the right marketing strategies , to successfully develop students consumer market .

由于空间距离的限制，有2名受访对象采用的是电话访谈，有2名采用的是QQ交谈，其他均为直接面对面的访谈。以此更加深入地了解这一群体的消费行为特征。

Because of the space distance limit , there are 2 persons questioned by telephone interviews , another two by QQ , and the rest by direct face-to-face conversation , so as to strengthen further understanding about the unique consumption psychology and the consumer behavior of this group .

论女性群体的消费心理与商品包装

On the Consumer Psychology and the Commodity Packing for Female Group

城市弱势群体住宅消费保障问题研究

Study on Security of Housing Consumption for the Disadvantaged in Cities

中型城市女性群体旅游消费行为与市场营销对策研究

Study on Female Tourism Consumer Behavior of Medium-sized City and Marketing Strategies

减少收入分配不平等现象，将推动低收入群体的消费。

A move towards a less unequal income distribution would allow spending by lower income groups .

调查表明：山西省知识分子群体体育消费总体消费水平频率较低；

The result shows that the frequency of general level of sports consumption of intellectuals is low .

合肥市普通高校大学生足球小群体的消费水平及结构分析

An Analysis on the Consumption Level and Structure of the Football Community of the College Students in Hefei

随着经济的快速发展，国内消费群体和消费市场正发生着巨大的变化。

With the rapid economic development , the domestic consumer groups and consumer market is undergoing tremendous changes .

本研究针对中国大学生网络消费群体进行消费模式研究。

The Consumer Style Inventory of the college student internet consumer in China was used in this research .

但是，从微观上可以看出，法院外的多元化救济机制并不能充分应对群体性消费纠纷。

In microcosmic perspective , group dispute concerning consumers can not be resolved in collective redress mechanism out of court .

因此，扩大消费需求的目标应通过扩大各收入群体的消费需求来实现。

Therefore , to expand every group 's consumption demand will lead to the expansion of the aggregate consumption demand .

不同年龄段，性别，文化程度，职业和收入的群体体育消费水平存在一定差异。

Disparity in age section , sex , years of schooling , occupation and income community sports consumption level existence certain difference .

随着当今社会的消费群体的消费属性越来越复杂化，广告公司究竟能为客户带来什么价值？

With today 's consumer society groups increasingly complex consumer attributes , and advertising companies to offer customers exactly what is the value ?