纯果乐
- 网络tropicana;Tropicana Products
纯果乐-
Gap的新标识遭到网民的抨击，纯果乐（Tropicana）的新设计问世后招来公众一片骂声，不得不重新设计橙汁包装。
A new Gap logo was attacked by online mobs , and Tropicana scrapped a redesign of its orange-juice packaging after a public rebuke .
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同时，还为近日某些营销灾难所累，包括纯果乐果汁运动，被认为是自可口可乐推出新可乐以来最失败的品牌变身之一。
And it has suffered from some recent marketing disasters , including a campaign for Tropicana fruit juice that is widely regarded as one of the worst brand makeovers since Coca-Cola launched New Coke .