王老吉

王老吉，是一款中国中草药茶，现今是中国最火的茶饮之一。

Wong Lo Kat or Wanglaoji in pinyin , is a Chinese herbal tea , and one of the most popular tea drinks in China today .

基于核心竞争力的王老吉品牌战略管理研究

Research on Brand Strategy Management of " Wong Lo Kat " Based on Core Competence

我想，作为一名老字号的王老吉，这些就正是研究其品牌发展的有利之道。

As one time-honored brand , these are just the favorable ways for research of the brand development .

昆仑山和王老吉都是加多宝集团旗下的品牌，并且也是2010年中国国家网球队的赞助商之一。

Kulunshan , part of the JDB Group along with Wang Laojie , is also a2010 sponsor of the China National Tennis Team .

同时，广药集团将王老吉品牌分开两家公司运营，也为品牌运作买下了隐患。

Guangzhou Pharmaceutical Group will separate the operation of the two companies . " Wang Laoji " brand , also bought the brand operation hidden .

毒性试验表明，小鼠一天口服王老吉浸膏最大耐量为临床口服量的220倍。

The toxic test suggested that the maximal tolerance dose of mice with its extract a day was 220 times as much as clinical administration dose .

同时，王老吉品牌的属性识别对消费者行为有较强地引导作用，应加强王老吉品牌与其他品牌在属性方面的差异化建设。

At the same time ," Wang Laoji " brand attribute recognition of consumer behavior have a strong guiding role , should strengthen " Wang Laoji " brand and other brands in the aspects of the construction of difference .

本文着力从加多宝的王老吉品牌形象出发，并通过对品牌运作过程中遇到的一些问题的分析，找出比较好的解决方法，维护和巩固与消费者间的关系，为提升品牌形象增加筹码。

And through to the analysis of some problems which encountered in the process of brand operation , find out better solution , maintain and consolidate the relationship between consumers and enterprises , increase chips for enhancing the brand image .