物流经营者

在市场竞争中，物流经营者市场准入标准不完善，造成物流经营者鱼龙混杂，良莠不齐，物流市场竞争混乱，不利于物流业的正常竞争机制的建立。

Imperfect market access standards of logistics operators in the market competition result in a quite mixed bag of logistics operators and mixed confusion logistics market competition , it is not conducive to the establishment of normal competition mechanism in the logistics industry .

本文认为，第三方物流的实质是物流经营者借助现代信息技术，在约定的时间空间位置按约定的价格向委托方提供约定的个性化、专业化、系列化服务。

This article maintains that the essence of TPL is that logistics operators offering specialized and systematical service to principals in appointed time and location at agreed price .

从物流供应商（或称物流经营者、物流企业）的角度，分析企业战略定位和服务营销对第三方物流业务运作的重要作用及运作要因。

From the angle of logistics providers , the paper analyzes the important effects and key operation elements of enterprise strategic position and service marketing to 3PL business operation .