户外新媒体

从视觉传达的角度解析南昌户外新媒体

Nanchang Outdoor New Media Analysis from View of Visual Communication

户外新媒体行业是一个资本驱动下的新兴行业，每一个户外新媒体企业因其经营理念的不同而选择不同的经营战略。

Outdoor new media industry is a rising capital driven industry , each company selects different business strategies based on its own outlook on the industry .

并购后的整合才是企业更需要关心的价值所在。最后，就资本进入背景下的中国户外新媒体的战略实施提出了几点建议。

Post-merger integration is more valuable in delivering business value . Finally , a few suggestions have been made to the strategy implementation of the outdoor new media .

中国户外新媒体行业因为资本的进入在过去几年间大放异彩，成为媒体行业中最耀眼的明星。

China outdoor new media industry increased rapidly in the past of few years with the boost of capitals , which became the most shining star in media industry .

同时，从资本的视角来研究户外新媒体发展的战略选择。

Moreover , the power of capital has upgraded outdoor new media industry to a higher level . Meanwhile , this paper is trying to study strategic options for new media development from the perspective of capital .

户外新媒体广告要想保持良性的发展，不应仅满足于对新技术的应用以及对户外资源的占用，而是应该更加注重对户外广告整体创意策略进行研究。

Outdoor media advertising in order to maintain the healthy development should not be satisfied with only the application of new technologies as well as outdoor resources occupied , but should pay more attention to the study of outdoor advertising overall creative strategy .

随着城市化进程的加快，节能减排、低碳环保意识的加深，中国公共交通日趋发达，使得以公共交通设施为载体的户外新媒体产业得到蓬勃发展。

It was because China urbanization process had been accelerated and public transportation was gradually developed with the consciousness of energy conservation and emission reduction , low carbon environmental protection . Outdoor new media industry which is based on public transportation facilities was been boomed and developed .