户外媒体

还有就是户外媒体与其它科技的结合。

Next comes the integration of outdoor media with other technologies .

户外媒体景观的科学定义

The Scientific Definition of Landscape of the Outdoor Media

户外媒体是近年来我国广告业增长最快的市场。

Observing and thinking characteristics of outdoor medias devel .

分时、分地，有效提升户外媒体主服务深度

Time Share , Location Share , Efficiently Enhance the Main Service of Outdoor Media

为什么所有户外媒体都需要数字化？

So why should all OOH media digitalized ?

李践：靠跆拳道精神打开户外媒体之门

Jian Li : Depending on the kickboxing spirit to enter the outdoors ' media

这将使购物中心成为美国最大的户外媒体传播手段。

That would make the shopping center the largest out-of-home media vehicle in the United States .

广告战役利用蓝牙、短信息、或其它技术，让户外媒体引发与消费者手机的互动，是一个必然发生的大趋势。

Employing Bluetooth , SMS or other technologies to enable interaction of outdoor media and mobile phones is an inevitable trend .

户外媒体主，自身媒体的位置与特性，传播渠道的“定位”，擅长，与配套的创意方式为何？

For outdoor media owners , what are their locations , characteristics , positioning of communication channels , strengths and supporting creative methods ?

本文将包含多种城市空间要素、由户外媒体和抽象网络结合所形成的流动空间形式定义为广告图像空间。

The floating space that involved several kinds of elements of city space and shaped by outdoor media and abstract net is defined as advertisement image space .

从报纸、杂志、广播、电视、户外媒体到网络门户网站、社交媒体平台等，传统媒体受到来自互联网的冲击。

From newspaper , magazine , broadcast , TV , outdoor media to portal website and social media platform , traditional media take a hit from internet .

于是从几年前开始，广告主、广告商，开始将愈来愈多的资源，从传统的电视媒体中，转于户外媒体。

We see that advertisers and advertising agencies have begun to divert more and more resources from traditional TV media to outdoor media since a few years before .

力求在消费者一天经过的数十、数百、上千个户外媒体中，得到消费者鹤立鸡群般的注意力。

It is hoped that messages can stand out of dozens , hundreds , and thousands of outdoor media messages that consumers are exposed to on a daily basis .

第三章以开阔的视野总结、归纳了户外媒体发展的趋势，不局限于户外媒体单一领域，侧重于对互联网和科技发展的研究。

The Chapter summarizes a broad perspective , summarizes thedevelopment trend of outdoor media , outdoor media is not limited to a single field , focusing on the study of the Internet and Technology Development .

具体包括以下几方面内容：首先，依据户外媒体的特性对图形、文字、色彩、造型等视觉元素进行探讨。接着，从空间维度进行创新突破。

Include the following elements : First of all , analysis graphics , text , color and other visual elements , according to the characteristics of outdoor media . Then , innovate the space dimension .

在与消费者的沟通过程中如何准确运用户外媒体传达产品定位的差异化信息，吸引消费者的注意并与其建立情感沟通渠道是户外广告成功的关键所在。

Accurately use of outdoor media to convey differentiated product positioning in the process of communication , to attract the attention of consumers and to establish an emotional communication channels is the key to growing up .

比如：来自外部其他的电波媒体、平面媒体、户外媒体、网络媒体等等的竞争；

For example , those challenges from outside include other electric wave media , press , outdoor , internet etc and those from inside show critical competition from other stations , channels , local channels and CCTV etc.

自1979年中国恢复广告业至今，户外媒体广告公司已从起步阶段进入了激烈的市场竞争阶段，如何在这个市场中找到致胜之道已成为摆在每一家产外媒体广告公司面前的关键问题。

Since the recovery of the advertising industry in 1979 , Outdoor media advertising company has passed first step and entered into a stage with keen competition . How to become a winner has become a key subject to each company .

现代的户外媒体日新月异，随着新思维、新观念、新科技、新媒体、新材料开发利用，表现形式越来越复杂。

Modern outdoor media have been changing with each passing day . Their forms are also becoming more and more complicated with the new thinking , new ideas , new technology , new media , new development and utilization of materials .

对广告媒体的评估主要采用定量评估与定性评估相结合、静态评估与动态评估相结合的方法，形成电波媒体、印刷媒体、户外媒体、网络媒体的完整而系统的评估指标体系。

Evaluation method combining quantitative and qualitative evaluation , static and dynamic evaluation is adopted in evaluating advertising media . An integrated and systemic index system is formed for all media including wave media , print media , outdoor media and web media .

南昌作为省会城市，随着社会经济的发展，城市文化的不断积淀，城市个性进一步显现，户外媒体已经成为南昌市城市环境布局中的一个重要组成部分。

Nanchang , as a provincial capital city , shows its urban personality further with the social and economic development , the continuous accumulation of urban culture . Outdoor media , the layout of the urban environment , has become an important component of Nanchang .

城市公交巴士作为一个现代的交通类广告载体，兼有普通户外交通媒体与室内POP、灯箱媒体的传播特性，其优势是非常明显的。

As a modern carrier of advertisement on the urban public transport , buses are best known for its strength in publicizing information outdoors and indoors , like POP and light box media .

通过计算GRP和千人成本，对十堰市公交车车身广告、候车亭广告和户外大牌媒体投放效果进行分析，提出基于GRP的公交车车身广告投放建议。

Through calculating GRP and thousand people 's cost , the paper analyzed the result about Shiyan bus body advertisement , the advertisement of bus shelter and outdoor big shot , and especially made suggestions on choosing bus body advertisement based on GRP .

十堰市户外广告媒体投放效果研究

Analysis of the Result about Shiyan Outdoor Advertisement Media Choosing

从视觉传达的角度解析南昌户外新媒体

Nanchang Outdoor New Media Analysis from View of Visual Communication

户外广告媒体的分众传播特性研究

Study of the Sub-public Communication Characteristic of Outdoor Advertising Media

我国户外视频媒体产业发展趋势研究

Research China 's Outdoor Video Media Industry Development Trend

城市户外广告媒体资源市场化配置研究

A study of Out-of-Home advertising resources allocation

然而，随着经济危机的影响逐渐深入，我国分众类户外视频媒体也面临发展困境。

However , with the gradual penetration of the economic crisis , focus video media in China also faced the puzzledom of development .

某媒体集团是业界处于领先地位的户外多种媒体管理商，拥有多元化的广告牌、街道设施及交通工具广告服务。

Some media corporation is the leading provider of outdoor multi-media management , with diverse services of billboards , public facilities and transportation advertising .