总顾客价值
- 网络Total Customer Value;total value
总顾客价值-
根据顾客价值因素构建B2C电子商务环境下顾客让渡价值的概念化模型，电子商务企业应采取相应措施来提高总顾客价值，降低总顾客成本，从而提高顾客让渡价值。
In B2C e-commerce , the model of customer delivered value aims at increasing the total customer value whereas reducing the total customer cost . In this way can be increased customer delivered value .
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论等总顾客价值与等总顾客成本
On Constant Total Customer Value and Constant Total Customer Cost
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在谋求建立顾客价值优势的过程中，企业可以采取总顾客价值领先策略或特定顾客价值领先策略。
One is total customer value leadership , the other is specific customer value leadership .
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结合以上的特征分析，从总顾客价值和总顾客成本两方面详细研究了服装网络消费的顾客价值构成。
And based on the above content , this paper makes a detailed study on the constitution of customer value of online garment consumption .