形象广告

LV每年都办大秀，却不生产成衣，也许有人觉得亏，但其实却是性价比最高的形象广告。

LV every year to do a big show , but not to produce garments , some people may feel loss , but in fact it is most cost-effective image advertising .

企业形象广告不正当竞争性分析

Analysis of the Unfair Competitiveness of Corporate Image Advertising

鞍山城市形象广告的文化建构

Cultural Construction of Advertisement of the Urban Image of Anshan

银行形象广告可以长期地建立银行的声誉。

Institutional advertising generates the long-term build-up of a bank 's name .

电视频道形象广告宣传：一道亮丽的频道风景线

Drumbeating of Channel Image : A Beautiful Channel View

现代期刊中的女性形象广告研究

The Research of Females Image Advertisement in Modern Periodical

广告有两种类型：商品广告与厂商整体形象广告。

There are two types of advertising : product advertising and institutional advertising .

精神诉求之魅力&浅谈企业形象广告的创意

The Charm of Spiritual Demand & On the Originality of Enterprise 's Image Advertisement

关于企业形象广告的探讨

Some View about Advertisement of Business Image

银行形象广告为形成银行形象的方法已经具有特别重要的意义。

An institutional advertising approach as means of bank image projection has become particularly relevant .

报纸媒体形象广告刍议

Discussion on Image Advertisement of Newspaper Media

直面城市形象广告

Face to the Ad of City Imagine

媒体形象广告的传播

Spread of Media 's Image Advertisement

本文对中国各地城市形象广告投播情况进行了分析。

This article analyzes the detailed situations of City Image Commercials on TV launched in China .

形象广告与功效广告

Image Advertising and Effect Advertising

其次分析了旅游形象广告的背景和现状。

This was followed by analysis of the tourist image of the background and status of advertising .

以古城西安为背景，提出目前旅游形象广告中存在的问题。

As the background to the ancient city of Xi ' an , to the current tourism image advertisement in question .

企业形象广告是一种独立的广告类型，若其被滥用则会对消费者权益和市场竞争秩序造成损害。

Corporate image advertising would bring detriment to consumers ' rights and market competition order if it were to be abused .

对有偿形象广告应坚决取缔，对合法的形象广告应积极创造条件，让其健康发展。

We must cancel paid image ads and pave the way for legal image ads in order to develop them healthily .

作为非商业性表述的企业形象广告如果包含误导性内容，虽不构成虚假广告，但同样具有一定的危害性，可以用一般条款对其进行调整。

As non-commercial speech containing misleading expression , it cannot be deemed false advertising but is subject to the general clause .

这个过程是要不断的产生和重复强调那些好的理念，使得企业形象广告进行连续运动。

This process is to continue to produce and repeatedly stressed that a good idea , making the continuous corporate image advertising campaign .

的确有许多公司用形象广告和商誉广告来提高他们的名声，而不采用销售特定产品的广告。

Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products .

在全面梳理了旅游业、旅游产品的特点和形象广告的特性后，将旅游广告区分为旅游产品广告和旅游形象广告。

With the analysis of tourism , tourism products and image advertisements , tourism ads are divided into two types-tourism products ads and tourism image ads.

随着时代的发展，总统候选人形象广告成为与政见陈述广告并驾齐驱的竞选广告形式，在美国总统竞选中扮演着越来越重要的角色。

As the times development and society , progress , the presidential candidates image advertising starts to play the equally important part of political statement advertising .

考虑到实际需要，结合央视杭州旅游形象广告案例，采用熵权双基点法评价了旅游广告社会效果。

With the case study of Hangzhou tourism image ads produced by CCTV , entropy double-base-point approach is used to assess the social effects of tourism ad.

主要研究结论如下：（1）广告主题策略上，都以议题广告为主，形象广告为辅。

Main research results are as follows : ( 1 ) In terms of theme strategy , the two media mainly use themes , with small proportion of images .

并通过对古城西安旅游广告现状的调查分析，明确了西安旅游形象广告的视觉定位。

And through the ancient city of Xi ' an tourism advertisements survey of the status quo , a clear image of the Xi ' an tourism advertising visual positioning .

作为商业性表述的企业形象广告如果包含虚假宣传内容，其效果类似于虚假的产品广告，可以用《反不正当竞争法》有关规定加以规制。

As commercial speech containing false expression it has similar effect as false product advertising , and is regulated by the relative false advertising clauses of the Anti-unfair Competition Law .

最后，对旅游形象广告设计的发展方向进行了探讨和展望，以求对旅游业的广告设计领域的发展有所促进。

Finally , the image of tourism advertising design direction of development were discussed and prospects of the tourism industry to the advertising design developments in the field of promotion .

再从旅游形象广告的推广形式、基本要素、视觉符号、创意表现方法入手，对旅游形象广告的视觉设计做出了系统的归纳。

From the promotion of tourism image advertisement form , the basic elements of visual symbols , starting with creative methods performance of the tourism image advertising visual design of the system to the summary .