现代广告

80年代中后期，CI战略作为一种先进的经营思想和现代广告战略传入我国，并逐渐在我国掀起了CI导入的热潮。

In the second half of 1980s , the CI ( corporation image ) strategy was introduced into China as an advanced market operation concept and a modern advertising theory . It has gradually set off an upsurge of change in our operation ideology .

现代广告形象，并不是只有名人独领风骚。

The modern advertising image is not only dominated by the celebrities .

在现代广告信息传播中，DM的传播和其他广告形式不同，是通过邮寄，以信函形式告之消费者，传达其广告内容。

In modern advertisement information propagation , that the advertisement form is unlike the DM propagation sum other , is by mail , the form sues that consumer , communicates whose advertisement content with letters .

西方现代广告：商品拜物教的传教士

Modem Advertisement in the West : the Missionary of Commodity Worship

现代广告已经深入到社会的各个方面，应当加强对广告导向作用的研究。

The modern advertisement has penetrated in all aspects of society .

仁义礼智信与现代广告

Humanity , Righteousness , Rites , Wisdom , Trust Modern Ads

视觉文化时代的后现代广告文案

The version of post-modern advertisement in the time of visual culture

现代广告传播中受众心态例析与探讨

Reflection and Analysis of Psychology of Audience-orientation in Modern Advertisement Spreading

中国视觉元素在现代广告创意中的运用研究

The Application of Chinese Visual Elements to Modern Advertisements ' Design

现代广告设计中，创意是广告作品成败的关键。

Creativeness is the key to success for modern ads designing .

试论传统文化与现代广告的互动融合

On the interacting and integrating of traditional culture and modern ads

现代广告的发展与广告设计教学的对策

The Development of Modern Advertisement and Teaching Methods of Advertisement Design

现代广告导向研究

A Study of the Guiding Role of the Modern Advertisement

论现代广告创意设计的间接表现策略

On the Indirect Strategy of Expression in the Design of Modern Advertising

从学理上讲，现代广告应与社会主义核心价值体系相适应。

Theoretically , modern advertising adapts itself to socialist nucleus value system .

现代广告在借鉴香港用语的过程中形成了独特的“港式”用语。

Modern advertisement has formed a distinctive style in borrowing HongKong wording .

大卫·奥格维是现代广告的第一天才。

David Ogvy is the first genius of modern advertising .

艺术系统视野下的现代广告创意美研究

The Research on Modern Advertising Originality Based on the Artistic Vision System

现代广告写作超越写作文体的范畴，而形成自身特有的规律。

Modern advertising writing has surpassed the category of style of writing .

现代广告推动传统理想人格的现代转换

Modern Advertisement Promotes the Transfer of Traditional Ideal Personality to Modern One

从符号学角度看现代广告的意义生产

On the Meaning Production of Modern Advertising : A Perspective of Semiology

中国传统思想对现代广告的影响

The Impacts of China 's Traditional Thoughts on Modern Advertising

寻求人性诉求是现代广告创意制胜的法宝。

To seek humanization expression is a successful trump for mod-em advertising originality .

现代广告用语的语用研究

A Probe Into the Pragmatic Basis of Advertising Language

现代广告需要有严密的逻辑体系。

It is necessary that modern advertisement should have a strict logical system .

试论现代广告创意与传统伦理文化

Modern Innovation of Advertisement and Traditional Culture of Ethics

创新：现代广告设计教育探索

Innovation : The Exploration of Modern Advertising Design Education

现代广告中的中国传统价值观念初探

A Tentative Study of the Chinese Traditional Value Concept Implied in Modern Advertisements

传统美学观对现代广告招贴设计的影响

Traditional Aesthetics Has Influence on the Modern Advertising Poster

后现代广告更多的体现了广告设计者对于生活的理解与创新。

More post-modern advertising designer advertising reflects the understanding of life and innovation .